The War Against the BBC - Patrick Barwise, Peter York

The War Against the BBC

How an Unprecedented Combination of Hostile Forces Is Destroying Britain's Greatest Cultural Institution... And Why You Should Care
Buch | Softcover
528 Seiten
2020
Penguin Books Ltd (Verlag)
978-0-14-198940-2 (ISBN)
16,20 inkl. MwSt
There's a war on against the BBC. It is under threat as never before. And if we lose it, we won't get it back.

The BBC is our most important cultural institution, our best-value entertainment provider, and the global face of Britain. It's our most trusted news source in a world of divisive disinformation. But it is facing relentless attacks by powerful commercial and political enemies, including deep funding cuts - much deeper than most people realise - with imminent further cuts threatened. This book busts the myths about the BBC and shows us how we can save it, before it's too late.

Patrick Barwise is Emeritus Professor of Management and Marketing at London Business School and former chairman of Which? His previous books include Television and Its Audience, Simply Better and The 12 Powers of a Marketing Leader. Peter York is a cultural commentator, management consultant, author and broadcaster. His previous books include The Official Sloane Ranger Handbook and Authenticity Is a Con. He is the President of the Media Society.

Erscheinungsdatum
Verlagsort London
Sprache englisch
Maße 129 x 198 mm
Gewicht 362 g
Themenwelt Kunst / Musik / Theater Film / TV
Sozialwissenschaften Kommunikation / Medien Journalistik
Sozialwissenschaften Kommunikation / Medien Medienwissenschaft
Sozialwissenschaften Politik / Verwaltung Politische Theorie
ISBN-10 0-14-198940-8 / 0141989408
ISBN-13 978-0-14-198940-2 / 9780141989402
Zustand Neuware
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