Beats, Bytes, & Brands

Turn your brand into a #1 hit using the innovative strategies employed by today’s top musicians and influencers. 

In an age when people are as passionate about their brands as they are about their favorite bands, musicians have become the most influential and creative promotional forces in the world. Consumers are no longer simply buying products or services—they are buying identities. So, whether you’re a Fortune 500 marketer looking to impact the culture on a global scale or a start-up just trying to get the word out about your business, every brand can learn from the way musicians and celebrity influencers market themselves.

As founder of Nue Agency (the award-winning creative boutique named to Inc. magazine’s 500 List as the third fastest-growing media company in America), author Jesse Kirshbaum sits at the intersection where music, culture, brands, and technology meet. He has represented some of the biggest and most relevant artists of our time—including Clipse, Pusha T, J. Cole, Big Sean, Mike Posner, Wale, Action Bronson, Solange, and many more.

Sharing insider stories from Jesse’s two decades working in the trenches of the music industry, as well as comprehensive and illuminating case studies of some of the most influential artists and musicians of our times, Beats, Bytes, & Brands: Lessons Every Brand Can Learn from Musicians, Artists, Celebrities, and Influencers offers an indispensable and practical guide for all marketing professionals.