Media Relations Measurement

Dr Ralf Leinemann has more than 15 years of experience working in international PR, marketing and business development departments in the high-tech industry. He is currently the Communication Manager for Hewlett-Packard's Imaging and Printing Group in Europe, the Middle East and Africa with a focus on the consumer space. In 2003, he was selected to enter the Who's Who of Professionals. Elena Baikaltseva has been Public Relations and Marketing Communications Manager for Advanced Micro Devices (AMD) in the representative office in Moscow since the end of 2001. She has eight years of experience in communications functions working for the international high-tech corporations Hewlett-Packard and AMD, and collaborating with PR agencies. Her responsibilities today include PR for AMD in Russia and the CIS countries with a focus on consumer and corporate markets.

Contents: List of figures; Foreword; Preface; Initial brainstorming; Basic tools and processes; Measuring the results of a press interview; Measuring the results of a press conference; Measuring the results of a PR campaign; Measuring long-term trends; Measuring the results of a crisis situation; Appendix A - Example press questionnaire; Appendix B - Example measurement indices; Appendix C - Measuring product reviews and awards; Appendix D - Balanced scorecard template; Appendix E - List of criteria for measurements; Literature; Index.