Grand Designs (eBook)

Consumer Markets and Home-Making
eBook Download: PDF
2018 | 1st ed. 2018
XIII, 177 Seiten
Palgrave Macmillan UK (Verlag)
978-1-137-57898-3 (ISBN)

Lese- und Medienproben

Grand Designs - Aneta Podkalicka, Esther Milne, Jenny Kennedy
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This is the first academic book to examine the long running hit series Grand Designs, which occupies a significant place in the popular imagination internationally. 

The authors apply an empirically grounded, critical perspective to the study of television to reveal how people use the program in their everyday lives. The emphasis on everyday uses and meanings combines creatively with understanding the program theoretically, textually and in terms of its production structures. This position challenges framings of the popular lifestyle and factual television genre that has been dominated by a neoliberal or governmentality perspective for many years. 

Presented by British designer and writer, Kevin McCloud, Grand Designs follows the progress of home owners as they embark on design, renovation and building projects at almost always dizzying scales of endeavour. Understanding the program as both a text to analyse and a site of material impact, the book draws on interviews with production members, home renovators, building practitioners and audiences, as well as references to associated media formats to provide contextual depth to the analysis. The authors argue that, as a cultural object, the program is both shaped by and enacts social discourses of home-making, design value and taste. Navigating public, commercial and promotional logics, Grand Designs sparks new forms of cultural production and consumer markets. 



Aneta Podkalicka is a researcher and lecturer in Communications and Media Studies at Monash University, Australia. 

Esther Milne is Associate Professor of Media and Communication at Swinburne University, Australia.

Jenny Kennedy is a postdoctoral research fellow in Media and Communications at RMIT University, Australia.



This is the first academic book to examine the long running hit series Grand Designs, which occupies a significant place in the popular imagination internationally. The authors apply an empirically grounded, critical perspective to the study of television to reveal how people use the program in their everyday lives. The emphasis on everyday uses and meanings combines creatively with understanding the program theoretically, textually and in terms of its production structures. This position challenges framings of the popular lifestyle and factual television genre that has been dominated by a neoliberal or governmentality perspective for many years. Presented by British designer and writer, Kevin McCloud, Grand Designs follows the progress of home owners as they embark on design, renovation and building projects at almost always dizzying scales of endeavour. Understanding the program as both a text to analyse and a site ofmaterial impact, the book draws on interviews with production members, home renovators, building practitioners and audiences, as well as references to associated media formats to provide contextual depth to the analysis. The authors argue that, as a cultural object, the program is both shaped by and enacts social discourses of home-making, design value and taste. Navigating public, commercial and promotional logics, Grand Designs sparks new forms of cultural production and consumer markets. 

Aneta Podkalicka is a researcher and lecturer in Communications and Media Studies at Monash University, Australia. Esther Milne is Associate Professor of Media and Communication at Swinburne University, Australia.Jenny Kennedy is a postdoctoral research fellow in Media and Communications at RMIT University, Australia.

Foreword: ‘Generations of Plimsolls and Adolescent Knees’: The Gleam of Self-building 5
Acknowledgements 9
Contents 10
List of Figures 11
Chapter 1 Introduction 12
Critical Fields 15
Reality TV 15
Lifestyle Media and Property TV 18
Consumption and Ethics 22
Moral Entrepreneurship 26
Grand Designs as Critical Object of Study 30
The Approach and Aims of the Book 32
Book Outline 35
References 36
Chapter 2 Production: Visual Style, Narrative Structure and the Viewer Renovator 42
Early Days 42
Format, Style and Genre 45
The Viewer Renovator 47
Episode Composition and Narrative Structure 48
The Dramatic Arc 49
Aesthetics and the Filming Process 53
Recruitment 58
References 59
Chapter 3 Home: Ideas of Home and the Work of Home-Making 62
Home-Making Through Taste-Making 64
What Is a Home? 68
Connections to Place 70
Human Stories 73
Vehicles for a ‘Better Life’ 75
Moving on 77
References 79
Chapter 4 Consumption: The Ethical and the Extravagant 81
Grand Follies and Finances 85
Crisis at Home 86
Thrift 87
The Romance of Restoration 88
Recycling and Reducing Waste 90
Champions of Ethical Consumption 92
References 94
Chapter 5 Innovation: From Represented Novelty to Transformation in Practice 96
Creativity and Experimentation 97
Technological Innovation 99
Innovation by Constraint 101
Collective Learning 103
Green Innovation 106
From Market to Social Innovation 107
The Uses of Television 110
References 113
Chapter 6 Markets: Creating Value in Media Industries and Consumption Cultures 115
Audiences, Publics and Second Screen 116
International Audiences and Franchise Arrangements 119
Digital Media Access 121
Social Media Presence 123
Brand Identity 124
The Uses of Grand Designs: The Australian Context 126
Original UK Version Versus Australian Franchise 127
The Ambiguous Market for Low-Carbon Housing 129
Media Innovation 133
References 137
Chapter 7 Conclusions 141
References 149
Videography 151
Grand Designs Episode List 154
Index 173

Erscheint lt. Verlag 28.11.2018
Zusatzinfo XIII, 177 p. 5 illus., 4 illus. in color.
Verlagsort London
Sprache englisch
Themenwelt Kunst / Musik / Theater Film / TV
Sozialwissenschaften Kommunikation / Medien Medienwissenschaft
Sozialwissenschaften Politik / Verwaltung
Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
Schlagworte Architecture • Building • Communication • Home • Innovation • media • Renovation • sustainabiliy
ISBN-10 1-137-57898-X / 113757898X
ISBN-13 978-1-137-57898-3 / 9781137578983
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