A Practical Guide to Indie Game Marketing - Joel Dreskin

A Practical Guide to Indie Game Marketing

(Autor)

Buch | Hardcover
180 Seiten
2017
Routledge (Verlag)
978-1-138-42823-2 (ISBN)
219,95 inkl. MwSt
Learn how to market for your indie game, even with a small budget and limited resources.
For those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your game. With special focus on developers with small budgets and limited staff and resources, this book is packed with recommendations and techniques that you can put to use immediately. As a seasoned marketing professional, author Joel Dreskin provides insight into practical, real-world experiences from marketing numerous successful games and also shares tips on mistakes to avoid. Presented in an easy to read format, A Practical Guide to Indie Game Marketing includes information on establishing an audience and increasing visibility so you can build successes with your studio and games.

Through case studies, examples, guidelines and tips, you will learn best practices for developing plans for your game launches, PR, community engagement, channel promotions and more
Sample timelines help you determine how long in advance of a launch to prepare your first public communications, when to announce your game, as well as recommended timing for releasing different game assets
Book also includes marketing checklist 'cheat sheets', dos and don ts and additional resources

Joel Dreskin has developed expertise with marketing, strategy development and campaign executions for high profile, enthusiast and indie brands over the past 20 years—including Star Wars, Back to the Future, Wallace & Gromit, Monkey Island, Sam & Max, original IP, and more. In addition to Joel’s experience with game tie-in launches for the Star Wars prequel films during his years with the LucasArts division of Lucasfilm, he drove brand, channel and marketing program development for Telltale Games from the company’s second through seventh years and digital media software initiatives with Macromedia (now Adobe). Joel has recently created and run focused showcase events for indie developers: Indie Press Day and Good Game Club; and has also been contributing to the Media Indie Exchange press/industry mixer events.

Chapter 1: Introduction



Chapter 2: Marketing Fundamentals



Chapter 3: Branding



Written by Guest Author Tom ByronCase Study: Klei Entertainment



Chapter 4: Developing Your Market Campaign and Calendar



Chapter 5: Marketing Vehicles That Can Work Well for Indies



Case Study: Supergiant Games



Chapter 6: Developing the Marketing Plan



Case Study: The Binary Mill’s Mini Motor Racing



Chapter 7: PR



Written by Guest Author Emily MorgantiCase Study: Additional PR Examples



Chapter 8: Marketing Materials



Chapter 9: Audience/Community Development



Case Study: Telltale Games



Chapter 10: Post-Launch



Case Study: Flippfly’s Race the Sun



Chapter 11: What if Something Goes Wrong?!



Appendix 1: Glossary



Appendix 2: Marketing Fundamentals Worksheet



Appendix 3: Marketing Plan Outline



Appendix 4: Check Lists



Appendix 5: Press Release Worksheets

Erscheinungsdatum
Verlagsort London
Sprache englisch
Maße 152 x 229 mm
Gewicht 453 g
Themenwelt Kunst / Musik / Theater
Informatik Grafik / Design Film- / Video-Bearbeitung
Informatik Software Entwicklung Spieleprogrammierung
Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
Wirtschaft Betriebswirtschaft / Management Wirtschaftsinformatik
ISBN-10 1-138-42823-X / 113842823X
ISBN-13 978-1-138-42823-2 / 9781138428232
Zustand Neuware
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