LatinX Voices

Katie Coronado, M.A., is a journalist and associate instructor of broadcast journalism, radio-television and Hispanic Media. After working in both English- and Spanish-language media more than 13 years, NSC appointed her to the instructor position in 2011. She currently teaches news writing as well as on-air delivery. As part of her commitment to educating the next generation of journalists, she launched the university’s first Spanish-language course. Knightly Latino, which offers students an outlet to cover issues of interest to the Latino community in both English and Spanish. She has also helped pave the way with the School’s Hispanic Media Initiative which includes the first Hispanic/Latino Media Certificate to help introduce students to work on air and behind the scenes in a multicultural environment. Coronado is also a NATPE fellow. Additionally, she participated and coordinated in the Broadcast Education Association’s first ever "Air Check en Español" panel at the NAB/BEA convention. She continues to work as a bilingual freelance reporter which helps her bring real-world experience into the classroom. During her free time she enjoys spending time with her family and traveling to new places. Erica Rodríguez Kight, Ph.D., teaches courses in journalism, radio-TV and Hispanic media at the University of Central Florida Nicholson School of Communication. She is also part of the UCF NSC Hispanic Media Initiative. Kight previously worked as a newspaper reporter, TV news assignment editor and TV news reporter. Kight completed her undergraduate studies in English Literature at Florida State University and later earned graduate degrees in Mass Communication from the University of Florida. As a journalist, she won several awards for her work, including recognitions from Florida AP Broadcasters, the Society of Professional Journalists, and the Florida Emergency Preparedness Association. In her free time, Kight enjoys traveling and spending time with her family.

Table of Contents

Unit 1 - Immigration and the Emergence of Hispanic Periodicals in the U.S.

Chapter 1: Waves of Migration: A Brief History of the Hispanic/LatinX Presence in the U.S.

Chapter 2: Paving the Way: Hispanic Newspapers in the U.S. before World War II

Chapter 3: Extra! Extra! Bold, Vibrant and Punchy: Hispanic Newspapers in the U.S. Since World War II, From Print to the Digital Age

Unit 2 - Hispanic and LatinX Artists in Media

Chapter 4: Hollywood’s Bronze Screen: Hispanics and Latinos in U.S. Films

Chapter 5: El Ritmo Latino: Hispanic/LatinX Music Influences in the U.S.

Chapter 6: Hispanic/LatinX Art in the U.S.: Past and Present

Unit 3 - The LatinX Impact on Electronic and Digital Media

Chapter 7: From Grassroots to Big Business: The Emergence and Development of Hispanic/LatinX Radio in the U.S.

Chapter 8: From Radio Stations to Television Networks: The Evolution of Spanish-Language Broadcasting in the U.S.

Chapter 9: Connecting with ‘Mi Gente’: Hispanic/LatinX Influencers, Entrepreneurs and Consumers Online

Unit 4 - Reaching Hispanic/LatinX Audiences

Chapter 10: The Hispanic/LatinX Audience: Mobile, Social, and Traditional Media Use

Chapter 11: Tapping into Hispanic/LatinX Buying Power: An Overview of Hispanic Marketing and Advertising in the U.S.

Chapter 12: Don’t Forget the Brasileiros: Reaching the Brazilian Audience

Unit 5 - Management, Diversity and Language

Chapter 13: Behind the Scenes: Decision Makers in the Growing Hispanic/LatinX Media Market

Chapter 14: Representations of ‘La Raza’: Stereotypes, Gender Issues and the Impact of Images in Media

Chapter 15: Linguistic Diversity in Hispanic/LatinX Media: Leveraging Your Skills