Personal Branding for Entrepreneurial Journalists and Creative Professionals

Sara Kelly (Autor)

Buch | Hardcover

230 Seiten

2017
Routledge (Verlag)
978-1-138-21846-8 (ISBN)

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Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.

Sara Kelly, EdD, is chair of the Department of Journalism, Film and Entertainment Arts at National University in San Diego, where she serves as lead faculty for the BA in Digital Journalism. Kelly also holds an MBA and an MFA. While at NU, she has helmed programs in journalism and strategic communications, as well as the integrated marketing communication specialization of the MBA. Previously, Kelly served as the long-time executive editor of the Philadelphia Weekly and the editor of In Pittsburgh Newsweekly. Her professional publications include Salon, Mother Jones, the New York Times Book Review, Men’s Health, Town and Country, and Utne Reader.

Table of Contents

Chapter 1 1 The Changing Employment Marketplace

Chapter 2 Creativity and Entrepreneurship

Chapter 3 Branding Basics

Chapter 4 Make It Personal

Chapter 5 Your Story and Your Audience

Chapter 6 Claim Your Name

Chapter 7 Create Content

Chapter 8 Distribute Content

Chapter 9 Skills and Techniques

Chapter 10 Measure and Manage Your Brand

Chapter 11 The Branded Life

Resources

Erscheinungsdatum	29.06.2017
Zusatzinfo	5 Tables, black and white; 7 Line drawings, black and white; 75 Halftones, black and white; 83 Illustrations, black and white
Verlagsort	London
Sprache	englisch
Maße	152 x 229 mm
Gewicht	453 g
Themenwelt	Kunst / Musik / Theater
	Sozialwissenschaften ► Kommunikation / Medien ► Journalistik
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Wirtschaft ► Betriebswirtschaft / Management
	Wirtschaft ► Volkswirtschaftslehre
ISBN-10	1-138-21846-4 / 1138218464
ISBN-13	978-1-138-21846-8 / 9781138218468
Zustand	Neuware