Opinion Polls and the Media

ANNETTE AWAssociate Professor at the University of Maryland University College, USA FLÁVIA BIROLIProfessor at the Institute for Political Science of the University of Brasília, Brazil KATHLEEN A. FRANKOVICspent more than three decades at CBS News; she retired as Director of Surveys and Producer in 2009, but remains an Election and Polling Consultant for CBS and other companies VEN-HWEI LOProfessor in the School of Journalism at The Chinese University of Hong Kong ROBERT MATTESProfessor of Political Studies and Director of the Democracy in Africa Research Unit in the Centre for Social Science Research at the University of Cape Town, South Africa LUIS FELIPE MIGUELProfessor at the Institute for Political Science of the University of Brasília, Brazil STEPHEN MILLS Lecturer at the Graduate School of Government at the University of Sydney, Australia FERNANDA FERREIRA MOTA Masters student in Political Science at the University of Brasília, Brazil THOMAS PETERSENProject Director at the Allensbach Institute für Public Opinion Research and Associate Lecturer at the Universities of Dresden and Krems, Germany EIKE MARK RINKEDoctoral student and research associate in the Department of Media and Communication Studies at the University of Mannheim, Germany SLAVKO SPLICHALProfessor of Communication and Public Opinion at the Faculty of Social Sciences, University of Ljubljana, Slovenia RODNEY TIFFENEmeritus Professor in Government and International Relations at the Universityof Sydney, Australia MICHAEL TRAUGOTTProfessor of Communication Studies and Political Science and a Senior Research Scientist in the Center for Political Studies at the University of Michigan, USA LARS WILLNATProfessor in the School of Journalism at Indiana University, USA

List of Tables and Figures Note on the Contributors The Media and their Use of Opinion Polls: Reflecting and Shaping Public Opinion; J.Strömbäck PART I: THEORETICAL AND METHODOLOGICAL APPROACHES Public Opinion and Opinion Polling: A Complex Relationship; S.Splichal Regulation of Opinion Polls: A Comparative Perspective; T.Petersen Methodological Trends and Controversies in the Media's Use of Opinion Polls; M.Traugott PART II: THE MEDIA'S PUBLICATION OF OPINION POLLS Opinion Polls and the Media in Germany: A Productive but Critical Relationship; C.Holtz-Bacha Opinion Polls and the Media in the United States; K.Francovic Opinion Polls and the Media in Brazil; F.Biroli, L.F.Miguel & F.Ferreira Mota Opinion Polls and the Media in Australia; S.Mills & R.Tiffen Opinion Polls and the Media in South Africa; R.Mattes The Good, the Bad, and the Ugly: Public Opinion Polling in Taiwan; L.Willnat, Ven-hwei Lo & A.Aw PART III: EFFECTS AND CONSEQUENCES OF PUBLISHED OPINION POLLS Attitudinal and Behavioural Consequences of Published Opinion Polls; P.Moy & E.M.Rinke Published Opinion Polls, Strategic Party Behaviour, and News Management; J.Strömbäck Opinion Polls, the Media and the Political System; C.Holtz-Bacha Index