Gizmos or: the Electronic Imperative

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is the author or editor of more than sixty books, including Ads, Fads, and Consumer Culture; Shop 'Til You Drop and Agitpop: Political Culture and Communication Theory. Berger is a consulting editor for the journal Humor and is on the editorial committee for Semiotica.

Preface: Alone With my Thoughts Introduction: Why I Decided to Write This Book 1. The Internet: Everyone is Connected 2. Smartphones: Everyone Can Do Anything 3. Television: Everyone's Watching 4. Tablets: Everyone's a God 5. Computers: Everyone's a Writer 6. Video Game Consoles and Video Games: Everyone's a Hero 7. Digital Watches and Smart Watches: Everyone's Monitored 8. Digital Cameras and Photography: Everyone's a Documentary Maker 9. Computer Printers: Everyone's a Publisher 10. Flatbed Computer Scanners: Everyone's An Art Director Coda