Making Money, Making Music - David Bruenger

Making Money, Making Music

History and Core Concepts

(Autor)

Buch | Hardcover
304 Seiten
2016
University of California Press (Verlag)
978-0-520-29258-1 (ISBN)
99,75 inkl. MwSt
Offers tools to encourage creative and adaptive entrepreneurship in the music business. Written for the classroom and the workplace, this book introduces readers to core principles and processes and shows how to apply them adaptively to new contexts, facilitating a deeper understanding of how and why things work in the music business.
Making Money, Making Music offers tools to encourage creative and adaptive entrepreneurship in the music business. Written for the classroom and the workplace, it introduces readers to core principles and processes and shows how to apply them adaptively to new contexts, facilitating a deeper understanding of how and why things work in the music business. By applying essential concepts to a variety of real-life situations, readers improve their capacity to critically analyze and solve problems and to predict where music and money will converge in a rapidly evolving culture and marketplace.

David Bruenger is the founding director of the Music, Media, and Enterprise Program at Ohio State University.

Introduction
1. Musical Experience as Transaction
2. Transience to Permanence
3. The Rise of Commercial Markets
4. Media Revolutions
5. Convergence and Crossover
6. Massification
7. Scaling and Selling Live Performance
8. Visual Media
9. Artists, Audiences, and Brands
10. Digitization
11. State of the Art

Notes
Bibliography
Index

Erscheinungsdatum
Zusatzinfo 10 b-w
Verlagsort Berkerley
Sprache englisch
Maße 152 x 229 mm
Gewicht 544 g
Themenwelt Kunst / Musik / Theater Musik Allgemeines / Lexika
ISBN-10 0-520-29258-8 / 0520292588
ISBN-13 978-0-520-29258-1 / 9780520292581
Zustand Neuware
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