Research for Designers - Gjoko Muratovski

Research for Designers

A Guide to Methods and Practice
Buch | Hardcover
280 Seiten
2015
SAGE Publications Ltd (Verlag)
978-1-4462-7513-9 (ISBN)
118,45 inkl. MwSt
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An essential companion for design studies students who are increasingly having to engage with social research methods.
Today, designers design services, processes and organizations; craft skills no longer suffice. We need to discover, define and solve problems based upon evidence. We need to demonstrate the validity of our claims. We need a guide to design research that can educate students and be a reference for professionals. And here it is: a masterful book for 21st century designers.′
- Don Norman, Professor and Director of Design Lab, University of California San Diego, and former Vice President, Advanced Technologies, Apple ′Muratovski provides a structured approach to introducing students and researchers to design research and takes the reader through the research process from defining the research problem to the literature review on to data collection and analysis. With such practical and useful chapters, this book should prove to be essential reading in design schools across the world.′
- Tracy Bhamra, Professor of Sustainable Design and Pro Vice-Chancellor of Enterprise, Loughborough University

Design is everywhere: it influences how we live, what we wear, how we communicate, what we buy, and how we behave. In order for designers to design for the real world, defining strategies rather than just implementing them, they need to learn how to understand and solve complex, intricate and often unexpected problems. This book is a guide to this new creative process. With this book in hand, students of design will:



understand and apply the vocabulary and strategies of research methods
learn how to adapt themselves to unfamiliar situations
develop techniques for collaborating with non-designers
find and use facts from diverse sources in order to prove or disprove their ideas
make informed decisions in a systematic and insightful way
use research tools to find new and unexpected design solutions.

Research for Designers is an essential toolkit for a design education and a must-have for every design student who is getting ready to tackle their own research.

Gjoko Muratovski Stanford University, USA Gjoko Muratovski is an award-winning designer, researcher and innovation consultant working with a wide range of universities, Fortune 500 companies, NGO’s, and various governments from around the world. Throughout his career, he has held numerous leadership and high-profile appointments at various academic and professional institutions. He holds a PhD in Design Research and Corporate Communication Strategies. Currently, Muratovski is working with the Institute for Innovation in Developing Economies at Stanford University (USA) on the introduction of design-led innovation strategies in Africa and South Asia. In addition to this, he has numerous other academic affiliations such as inaugural Scholar-in-Residence at Frank Lloyd Wright’s Fallingwater Institute (USA), Visiting Professor at the Copenhagen Business School (Denmark), Visiting Professor at the University of Zagreb (Croatia), Guest Professor at Tongji University (China), Adjunct Professor at the Queensland University of Technology (Australia), and Research Investigator with the University of Delhi (India) and Harvard University (USA).  His other appointments include Scientific Expert for the Ministry of Education, University and Research (Italy), Business Consultant for the Ministry of Economy and Industry (Israel), High-End Foreign Expert with the State Administration (China) and Advisor to the White House Presidential Innovation Fellows Program (USA).  Over the years, he worked with organizations ranging from the US Federal Government, Australian State Governments, NASA, World Health Organization, UNESCO, and Greenpeace to Johnson & Johnson, P&G, Toyota, Ford, General Motors, Fiat Chrysler Automobiles, Amazon, and Facebook. Currently, he is working with the International Space Station (ISS) on matters related to commercializing space research, and with the World Design Organization (WDO) and IBM Design (USA) on defining the future of design education. For his contributions to the field of design, he was elected as the Fellow of the Designers Institute (New Zealand) and Fellow of the Design Research Society (UK). Muratovski is an invited member of the Forbes Councils (USA), Yale Higher Education Leadership Summit (USA), and the Oxford Digital Leaders Network (UK).  Between 2016 and 2021, Muratovski also served as the inaugural Endowed Chair and Director of The Myron E. Ullman, Jr. School of Design and he led the school through a transformative period of change. Originally founded in 1869, the Ullman School of Design at the University of Cincinnati is the oldest university-based design school in the USA.  Authors website: https://www.linkedin.com/in/gjokomuratovski/

Chapter 1. Introduction
Chapter 2. Design and Research
Chapter 3. Research Essentials
Chapter 4. Qualitative Research
Chapter 5. Quantitative Research
Chapter 6. Visual Research
Chapter 7. Applied Research
Chapter 8. Research and Design
Chapter 9: Conclusion

Erscheinungsdatum
Verlagsort London
Sprache englisch
Maße 186 x 232 mm
Gewicht 650 g
Themenwelt Kunst / Musik / Theater Design / Innenarchitektur / Mode
Sozialwissenschaften Soziologie Allgemeines / Lexika
ISBN-10 1-4462-7513-2 / 1446275132
ISBN-13 978-1-4462-7513-9 / 9781446275139
Zustand Neuware
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