The Value of Arts for Business - Giovanni Schiuma

The Value of Arts for Business

Buch | Softcover
314 Seiten
2012
Cambridge University Press (Verlag)
978-1-107-41246-0 (ISBN)
48,60 inkl. MwSt
Organisations often assume that the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance.
The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance. The book introduces and explains three models that show how organisations can successfully implement and manage ABIs. Firstly, the Arts Value Matrix enables managers to see how organisational value-drivers are affected by ABIs. Secondly, the Arts Benefits Constellation shows how to assess the benefits of using ABIs. Finally, the Arts Value Map shows how ABIs can be integrated and aligned with organisational strategy and operations. These models lay the foundations for a new research area exploring the links between arts and business.

Lists of figures; List of tables; Acknowledgements; Introduction; 1. Why the arts matter in management; 2. The arts into actions: Arts-based Initiatives; 3. The value of Arts-based Initiatives in business; 4. Arts-based Initiatives and business performances; 5. Managing Arts-based Initiatives for business performance improvements; A final reflection; Notes; References; Index.

Verlagsort Cambridge
Sprache englisch
Maße 152 x 229 mm
Gewicht 420 g
Themenwelt Kunst / Musik / Theater Musik
Wirtschaft Betriebswirtschaft / Management Finanzierung
Wirtschaft Betriebswirtschaft / Management Projektmanagement
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 1-107-41246-3 / 1107412463
ISBN-13 978-1-107-41246-0 / 9781107412460
Zustand Neuware
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