Music Business Handbook and Career Guide

Author David Baskerville (1918–1986) received a PhD in music from UCLA. His background included staff composer-conductor for NBC-Hollywood; arranger for Nelson Riddle, Paramount Pictures, and 20th Century Fox; television producer for BBC-London; conductor at Radio City Music Hall; trombonist with the Seattle Symphony, Los Angeles Philharmonic, and NBC-Hollywood orchestra; executive vice president of Ad-Staff, Inc., producer of award-winning broadcast commercials; executive editor of Tor Music Publishing Company; and president of Sherwood Recording Studios, North Hollywood. He also served as a consultant to companies in the entertainment industry, such as Walt Disney Productions, and to research and marketing firms, such as Vidmar Communications in Los Angeles. As an educator, Dr. Baskerville created and directed the music management program at the University of Colorado at Denver, where he became professor emeritus. He was a guest lecturer, consultant, or clinician at USC, UCLA, Chicago Musical College, Hartt School of Music, the Ohio State University, University of Miami, and Trebas Institute in Canada. He was a featured speaker at national conventions of the Music Educators National Conference, College Music Society, National Association of Jazz Educators, and the National Association of Schools of Music.   Author Tim Baskerville has a diverse background in entertainment and media. He began his career in broadcasting after receiving a BA in theater arts from UCLA. Early affiliations included CBS and Cox Broadcasting, where he served as a staff writer-producer. The first TV documentary he created for CBS TV stations was nominated for an Emmy. As a publisher and entrepreneur, he launched business periodicals on the home video software industry, global film distribution, multinational broadcasting, and mobile communications. He served as president of what is now a division of S&P Global Market Intelligence, the leading provider of financial analysis on the media industry, and CEO of JupiterResearch (acquired by Forrester Research), a key source of consumer research on new media. As a consultant, Baskerville’s clients have included the Motion Picture Association of America, Variety, Time Warner, IBM, International Data Corp., Young & Rubicam, Apple, and The Rockefeller Foundation. He has been both a strategy consultant and weekly columnist for Billboard. Baskerville was vice president of the Music and Entertainment Industry Educators Association (MEIEA) and member of the Writers Guild of America, West. He has served on the boards of both public and private companies that produce business information.

Foreword by Nile Rodgers
Preface
Acknowledgments
I. MUSIC IN THE MARKETPLACE
1. Overture
2. The Digital Millennium
3. The Music Business System
II. SONGWRITING, PUBLISHING, COPYRIGHT, AND LICENSING
4. Professional Songwriting
5. Music Publishing
6. Music Copyright
7. Music Licensing
III. MANAGING ARTIST RELATIONSHIPS
8. Agents, Managers, and Attorneys
9. Artist Management
10. Unions and Guilds
11. Artists’ Recording Contracts
IV. THE RECORDED MUSIC INDUSTRY
12. Record Production
13. Record Labels
14. Record Label Promotion and Distribution
15. Marketplace Research
V. LIVE MUSIC
16. Concert Production
17. Concert Venues
18. Arts Administration
VI. MUSIC IN BROADCASTING, FILM, AND THEATER
19. Music in Radio
20. Music in Television and Video
21. Dramatic Scoring for Movies, TV, and Games
22. Music in Advertising
23. Music and Theater
24. Music Products
25. Business Music and Production Libraries
VII. THE ENTREPRENEURIAL MUSICIAN
26. The DIY Toolkit
27. Starting Your Own Business
VIII. CAREER PLANNING AND DEVELOPMENT
28. Career Options
29. Career Development
IX. THE GLOBAL VIEW
30. Understanding Your Neighbor′s Music Scene: How Canada Sets an International Example
31. The World Outside the United States
32. International Copyright
Appendix A: Membership and Copyright Forms
Appendix B: Selected Readings
Glossary
Index
About the Authors