State Ideology in Commercial TV

Within a relatively short span of time, the first commercial TV channel in Israel has rendered the well established state control of television obsolete. However, this triumph of commercial television does not represent a renouncement of the familiar Etatist ethos. This title explores the relation between ideology and the medium of television.

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Within a relatively short span of time, the first commercial TV channel in Israel has rendered the well-established state control of television obsolete. However, this triumph of commercial television does not represent a renouncement of the familiar Etatist ethos. It would appear that commercial television owes its success to its ability to reformulate this ethos in new terms, proper to a neo-liberal age. Rather than liberating itself from state ideology, commercial television has become its central arena. Yuran analyses this new form of ideological articulation and explores the conceptual relation between ideology and the medium of television.