Bing: Yuk!

An exciting new relaunch of Ted Dewan’s Bing books – resized and beautifully produced for the next generation of toddlers – paving the way for Bing’s TV debut in 2014.


Ted Dewan has created a series that focuses on the dynamic between toddler and parent, and that speaks to them both equally, about life as a toddler and life with a toddler. With short, repetitive texts, bold, bright artwork and appealing characters, Bing offers both parent and child an enjoyable reading experience and a simple, reassuring guiding principle – that, whatever happens, it’s just a Bing thing, a normal occurrence, and nothing to get upset about.


Bing is trying some new snacks. But he is not trying the tomato that his friend Flop gives him. No Way. Tomato: Yuk! Don’t worry, Bing, it’s no big thing!