Vergleichsprozesse Bei Evaluativen Urteilen

This work demonstrates that the theoretical principles developed by Tversky and his colleagues in the context of similarity judgments are not restricted to this domain but hold for comparative judgments in general. The preface by Norbert Schwarz is in English.

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The author draws on previous research into cognitive processes that underlie judgments of similarity. He demonstrates that the theoretical principles developed by Tversky and his colleagues in the context of similarity judgments are not restricted to this domain but hold for comparative judgments in general. This work contributes to the exploration of the cognitive processes that underlie responses in survey interviews. The preface by Norbert Schwarz is in English.