Managing World Heritage Sites

Anna is Senior Lecturer in Tourism at Napier University, Edinburgh, UK. Her teaching and research interests combine and lie principally in the areas of heritage visitor attraction management, visitor attraction pricing and general conference management. She has also co-edited Managing Visitor Attractions: New Directions (2003) with Alan Fyall and Brian Garrod and Heritage Visitor Attractions: An Operations Management Perspective (1999) with Ian Yeoman. Anna has presented and published extensively in the field of visitor attraction management in both UK and international contexts. She is currently leading research in the School of Marketing & Tourism and the Centre for Festival and Event Management at Napier University. Alan is Reader in Tourism Management in the International Centre for Tourism & Hospitality Research, and Head of Research for the School of Services Management at Bournemouth University, UK. Alan has published widely with his areas of expertise spanning the management of attractions, heritage tourism and destination management. Alan has co-edited Managing Visitor Attractions: New Directions (2003) published by Butterworth Heinemann, while he has co-authored Tourism Marketing: A Collaborative Approach (2005) and the third edition of Tourism Principles and Practice (2005) published by Channel View and Prentice Hall respectively. Alan has recently completed a number of projects for external clients in the South West of England exploring suitable structures for emerging Destination Management Organisations and has conducted work in the Caribbean and Southern Africa for the Commonwealth Secretariat.

Introduction to World Heritage Sites - World heritage site designation (Leask); Implementing the world heritage convention (Hall); Management of World Heritage Sites -Stakeholders and community participation (Millar); Marketing issues and world heritage sites (Boyd and Dallen); Destination management (Parry); Visitor management at world heritage sites (Shackley); Generating and Managing Revenue - Tourism’s contribution to world heritage site management (Cochrane and Tapper); Juxtaposing the timeless and the ephemeral (Smith, Carnegie and Robertson); Information communication technology applications for world heritage site management (Buhalis, Owen and Pletinckx); Strategy -Strategy and policy for the world heritage convention (Ashworth and van der Aa); The future market for world heritage sites (Fyall and Rakic); Case Studies - Visitor management issues at Stonehenge, UK (Mason and Kuo); Sustainable development in tourism (Regalado-Pezua and Arias-Valencia); Managing visitor impacts at Lijiang, China (du Cros); Managing an urban world heritage site (Puczko and Ratz); Tourism development, empowerment and the Tibetan minority (Jiuzhaigou); National Nature Reserve, China (Fung Mei); World heritage sites in the Americas (Dallen and Boyd); World heritage listing: The case of Huangshan (Yellow Mountain), China (Fung Mei and Sofield); The Neolithic Temples of Malta (Theuma and Grima); The Rainforest Ways: Managing tourism in the Central Eastern Rainforest Reserves of Australia (Mackellar and Derrett).