Neurosensory and Neuromarketing Impacts on Consumer Behavior

Reena Malik presently working as an Assistant Professor in Chitkara Business School, Chitkara University, Punjab, India. She is Ph.D in Management and Post graduate in Management,Mass Communication (Gold Medal) and Commerce. She has qualified UGC/NTA NET in both Commerce and Management. She has published more than 30 papers in reputed national and international journals and presented papers in various government sponsored seminar and conferences. She has five books to her credit. Having a teaching experience of more than nine years, she is actively working in the research area of Marketing and Finance. Shivani Malhan is working as an Assistant Professor in Chitkara University. She completed her PhD in July,2020. Also, she has a corporate experience of two years in Tata Motors where she worked as a Territory Sales Manager and Regional Accessories manager. Moreover, she has worked as an Assistant Professor in DAV University in Marketing Management for five years. She has published many research papers in UGC Care listed journals and scopus indexed journals and has attended many national and international conferences and seminars. She has been awarded the “Best research paper presentation award” by IIT Roorkee. Manpreet Arora , a Senior Assistant Professor of Management at the Central University of Himachal Pradesh, Dharamshala, India, brings over twenty-two years of rich teaching experience. She holds academic accolades including a Ph.D. in International Trade, an M.Phil, a gold medalist and several other academic distinctions from Himachal Pradesh University, Shimla. Dr. Arora’s diverse research interests encompass Accounting, Finance, Strategic Management, Entrepreneurship, Qualitative Research and Microfinance. She works on Mixed methods research. Noteworthy for guiding doctoral research and delving into Microfinance, Entrepreneurship, Behavioral Finance and Corporate reporting, she has presented at numerous seminars, delivering talks on various academic subjects across multiple universities and colleges. An accomplished academic, she has an impressive publication record, having authored over 30 papers in esteemed national and international journals listed in Scopus, WOS and Category journals, alongside contributing to Sixty book chapters in publications by reputed publishers like IGI, Emerald, Routledge, CABI, Springer Nature, AAP, Wiley and more. Her commitment to management research is evident through the editing of four edited books. Presently she is working in the area of Metaverse and is Editing books from renowned publishers like IGI and Emerald. Her impactful contributions showcase a multifaceted professional excelling in academia, research, and social advocacy.