Effective Climate Communication
Springer International Publishing (Verlag)
978-3-031-67339-9 (ISBN)
- Noch nicht erschienen - erscheint am 30.11.2024
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This book explores the challenges of communicating climate change in the media through an interdisciplinary lens. First, it delves into the outdated news values of journalism and proposes the news principles appropriate for the age of climate change. Second, it bridges the disciplines of social psychology, sociology, political and cultural studies, and media studies to identify the storytelling that empowers the audience. It provides an analysis of the concepts of social proof, self-efficacy, conditional cooperation, pluralistic ignorance, social identity, values-beliefs-norms theory, in relation to media framing and narratives. Apocalyptic storytelling, and a hero's narrative are challenged. The books proposes the types of communication on climate that help to mitigate the readers' anxiety and enhance their sense of empowerment.
Anastasia Denisova is a Senior Lecturer in Journalism at the Communication and Media Research Institute, University of Westminster, UK. She specialises in viral cultures, internet memes, and climate change communication. Author of Internet Memes and Society (2019) and writer of policy brief Fashion Media and Sustainability (2021). She has published widely in top academic journals, including Social Media+Society; Media, Culture and Society; Journalism etc. Dr Denisova is a Senior Fellow of Higher Education Academy and a Board member of Westminster Papers in Communication and Culture.
1. Introduction.- 2. Ten news values for climate communication. From 'crisisation' to attribution, emotional offsets, pragmatic instructions and compelling storytelling.- 3. Global South and Global North - discrepancies in climate coverage.- 4. The many faces of greenwashing.- 5. The 'ignorance as a choice' paradox, and the role of depleted resources in the responses to climate messages.- 6. From emotions to determination - the communication tools for free riders, social proof, and 'conditional cooperators'.- 7. Climate optimism or climate pessimism? Self-efficacy boosters, and storytelling for change.- 8. Conclusion.
| Erscheint lt. Verlag | 30.11.2024 |
|---|---|
| Zusatzinfo | Approx. 255 p. |
| Verlagsort | Cham |
| Sprache | englisch |
| Maße | 148 x 210 mm |
| Themenwelt | Geisteswissenschaften ► Psychologie ► Sozialpsychologie |
| Naturwissenschaften ► Biologie ► Ökologie / Naturschutz | |
| Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft | |
| Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
| Schlagworte | Behavioural Change • climate anxiety • climate change • climate crisis • environmental messaging |
| ISBN-10 | 3-031-67339-5 / 3031673395 |
| ISBN-13 | 978-3-031-67339-9 / 9783031673399 |
| Zustand | Neuware |
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