Social Identity and Discourses in Chinese Digital Communication

Hongqiang Zhu is Professor of Linguistics at Jinan University, Guangzhou, China. Debing Feng is Professor of Linguistics at Hangzhou Normal University, China. Xinren Chen is Professor of English and Linguistics at Nanjing University and executive director of China Research Center for Language Strategies, China.

Introduction: Approaching Social Identities and Discourses in Chinese Digital Communication by Hongqiang Zhu, Debing Feng, Xinren Chen; Part 1: Representation: Pragmatics, Conversations, Corpus Linguistics; Chapter 1. Chinese Medical Professionals’ Self-identity Construction in Xiaohongshu Medical Knowledge Disseminating Accounts by Xinren Chen, Ruixin Cheng; Chapter 2. Constructing the Image of a “Corrupt Official” in the Discourse of Weibo Interaction: The Case of “Brother Watch” Event by Debing Feng, Xiaoping Wu; Chapter 3. Gender performances of male and female politicians on social media: A corpus-assisted discourse study by Ming Liu, Ruinan Zhao; Part 2: Multimodality and Self-Presentation; Chapter 4. Visual exclusion: the representation of Chinese youth in a viral video on Chinese social media by Rongle Tan, Yiqiong Zhang, Huiting Dai; Chapter 5. The presentation of self in ‘travelogues’ on Chinese WeChat Moments by Pan Pan, Hongqiang Zhu, Xinyu Liu; Chapter 6. Crossing boundaries: How do Chinese influencers navigate pedagogical, therapeutic, and rapport discourses and identities in live streaming commerce? by Panpan Zhang, Tao Xiong, Yi Shi, Qi Huang, Xianghua Yan; Part 3: Social Identity, Platforms and Social Capital; Chapter 7. Cultural identities of 'Chinese' Stylen. Up-loaders on digital platforms by Xin Zeng; Chapter 8. Social media for health campaign and solidarity among Chinese fandom publics during the COVID-19 pandemic by Qiaolei Jiang, Shiyu Liu, Yue Hu, Jing Xu; Chapter 9. Representing linguistic and cultural diversity in a Chinese video game by Jia Li, Guorong Hao