Innovations and Challenges in Social Media Discourse Analysis

Michele Zappavigna is Associate Professor at the University of New South Wales. Her major research interest is in exploring ambient affiliation in the discourse of social media using social semiotic, multimodal, and corpus-based methods. She is a co-editor of the journal Visual Communication. Key books include Searchable Talk: Hashtags and Social Media Metadiscourse (2018, Bloomsbury) and Discourse of Twitter and Social Media (2012, Bloomsbury). Recent co-authored books include Researching the Language of Social Media (2014; 2022, Routledge) and Modelling Paralanguage Using Systemic Functional Semiotics (2021, Bloomsbury) and Emoji and Social Media Paralanguages (2024, Cambridge University Press). Andrew S. Ross is a Senior Lecturer at the University of Canberra. His research focuses on the use of (multimodal) critical discourse analysis in social media discourse. His work includes the edited volumes The Sociolinguistics of Hip-Hop as Critical Conscience: Dissatisfaction and Dissent (2018, Palgrave Macmillan) and Discourses of (De)Legitimization: Participatory Culture in Digital Contexts (2019, Routledge). His work has appeared in journals such as New Media & Society; Discourse, Context & Media; Language and Communication; and Social Media + Society.

Acknowledgements

Credits

List of acronyms and abbreviations

Chapter 1 - Introduction

Chapter 2 - Searchable Talk

Chapter 3 - Construing Values

Chapter 4 - Ambient Affiliation - Communing and Negotiating

Chapter 5 - Intersubjectivity and Self-representation in Multimodal Social Media

Chapter 6 - Social Media Paralanguage: Emoji in Social Media Communication

Chapter 7 - Conclusion: Ambient Affiliation as Semiotic Labour

Index