Design Thinking in Cultural and Heritage Management

Lubomira Trojan is a cultural anthropologist, doctor of social sciences in the discipline of management and quality sciences, member of the Management Department at WSB University in Dąbrowa Górnicza, Poland. Academic lecturer, for many years she has been a vice director of the regional design center Castle Cieszyn. She co-leads the Design Observatory in Silesia region. She specializes in processes aimed at combining design methods with heritage. Coordinator of numerous design processes, author of expert opinions, strategic documents, studies, articles on such topics as cultural heritage, design thinking and design management, service design. Łukasz Wróblewski is a professor of cultural management and head of the Production Management and Engineering Chair at WSB University (Poland). He is also an editor-in-chief of Cultural Management: Science and Education (CMSE), published by Logos Verlag Berlin, and a deputy editor-in-chief of Forum Scientiae Oeconomia. He is a rapporteur of the Commission for Polish-Czech and Polish-Slovak Relations of the Polish Academy of Sciences and a member of the Polish-Czech-Slovak Euro Institute. He is the author of over 120 scientific publications, among others, six books on management and marketing issues in the cultural sector.

Introduction 1. Design thinking method as the basis for creative thinking 2. The meaning and essence of design thinking in management 3. Design thinking and cultural management - theoretical approach 4. Design thinking and cultural management – practical approach 5. The effectiveness of design thinking in creating solutions in the area of intangible cultural heritage