Fostering Consumer Well-Being

Fatih Sonmez is an Assistant Professor of Marketing. He holds a BSc in Economics and an MSc and PhD degrees in Marketing. His work has mainly focused on consumer behavior and well-being. He is currently a visiting postdoctoral researcher at the Positive Psychology Center at the University of Pennsylvania. His goal is to develop a positive psychological perspective on consumer well-being.

Chapter 1 Introduction to the Volume.- Part 1 Demographic & Socioeconomic Issues.- Chapter 2 Older Consumer Wellbeing: A Life Course Perspective.- Chapter 3 Gender and Consumer Wellbeing.- Chapter 4 Socioeconomic Status and Wellbeing.- Chapter 5 Disadvantaged Consumers, Market Access, and Consumer Wellbeing.- Part 2 Developmental & Environmental Issues.- Chapter 6 Young Consumers, Media, Marketing Communications, and Consumer Wellbeing.- Chapter 7 Culture, Values, and Consumer Wellbeing.- Chapter 8 Natural Environment, Sustainability, and Consumer Wellbeing.- Chapter 9 Built Environment, Housing, and Consumer Wellbeing: The Case of Older Consumers.- Chapter 10 Technology and Consumer Wellbeing.- Part 3 Social & Behavioral Issues.- Chapter 11 The Self, Consumption, and Consumer Wellbeing.- Chapter 12 Belongingness and Consumer Wellbeing.- Chapter 13 Social Comparison, Social Media, and Consumer Wellbeing.- Chapter 14 Consumption Attitudes and Behaviors and Consumer Wellbeing.- Chapter 15 Consumer Activism, Prosocial Behavior, and Consumer Wellbeing.- Part 4 Cognitive & Affective Issues.- Chapter 16 Consumption-Related Affect and Consumer Wellbeing.- Chapter 17 Impulsive and Compulsive Shopping, Self-Regulation, and Consumer Wellbeing.- Chapter 18 Hedonic Shopping, Retail Therapy, Affect Regulation, and Consumer Wellbeing.- Chapter 19 Consumer Wellbeing in Judgment and Decision Making.