Customer Centricity in New Product Development

Radical Customer Orientation as the Key to High-potential Innovations

Ute Rademacher (Autor)

Buch | Softcover

2023 | 1st ed. 2023
Springer Berlin (Verlag)
978-3-662-67696-7 (ISBN)

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The pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are upsetting old structures. And customers are increasingly well informed and digitally connected. Only offers that provide comprehensible and credible solutions for a company's own pain points can prevail.

lt;b>Ute Rademacher has more than 20 years of experience in qualitative psychological market research and innovation support. Through research, training and customer workshops in the field of consumer goods and b2b, the professor of consumer psychology has provided research and consulting support for the development of innovations in areas ranging from apps to dental hygiene.

Customer Centricity - more than customer orientation.- Product development in agile times.- Understanding customers - consumer psychology for innovators.- Developing products step by step.

Erscheint lt. Verlag	22.8.2023
Reihe/Serie	essentials
Reihe/Serie	Springer essentials
Zusatzinfo	Approx. 50 p.
Verlagsort	Berlin
Sprache	englisch
Maße	148 x 210 mm
Themenwelt	Geisteswissenschaften ► Psychologie ► Arbeits- und Organisationspsychologie
Themenwelt	Medizin / Pharmazie ► Medizinische Fachgebiete ► Psychiatrie / Psychotherapie
Schlagworte	Brand Psychology • Concept Writing • Consumer Centricity • Consumer psychology • Customer Centricity • design thinking • Digital Psychology • Innovation • IT Development • Management Consulting • New Product Development • Product Concepts • Product Development
ISBN-10	3-662-67696-6 / 3662676966
ISBN-13	978-3-662-67696-7 / 9783662676967
Zustand	Neuware