Branding Authoritarian Nations - Petra Alderman

Branding Authoritarian Nations

Political Legitimation and Strategic National Myths in Military-Ruled Thailand

(Autor)

Buch | Softcover
238 Seiten
2024
Routledge (Verlag)
978-1-032-51755-1 (ISBN)
49,85 inkl. MwSt
Branding Authoritarian Nations offers a novel approach to the study of nation branding as a strategy for political legitimation in authoritarian regimes using the example of military-ruled Thailand. It is aimed at academics of politics, IR, communication, area studies, business, cultural and intercultural studies.
Branding Authoritarian Nations offers a novel approach to the study of nation branding as a strategy for political legitimation in authoritarian regimes using the example of military-ruled Thailand.

The book argues that nation branding is a political act that is integral to state legitimation processes, particularly in the context of authoritarian regimes.

It applies its alternative reading of nation branding to eight different sectors: tourism, economy, foreign direct investment, foreign policy, education, culture, public relations, and the private sector. The author explains that nation branding produces specific kinds of applied national myths, referred to as ‘strategic national myths.’ She shows that nation branding is an inherently inward-looking strategy aimed at shaping the social attitudes and behaviours of the nation’s citizens in line with the government’s domestic agenda and legitimation needs.

Providing the first comprehensive analysis of nation branding in Thailand and the first book-length account of the country’s political developments since the 2014–2019 military rule, the book is primarily aimed at academics in the disciplines of politics, international relations, communication, and area studies as well as business, cultural, and intercultural studies.

Petra Alderman is a post-doctoral research fellow in Leadership for Inclusive and Democratic Politics at the International Development Department, School of Government, University of Birmingham, UK.

Introduction; Chapter 1: Brand new authoritarianism? Chapter 2: Building Thailand’s post-coup brand; Chapter 3: Thailand’s external branding; Chapter 4: Thailand’s internal branding; Chapter 5: Public reactions to nation branding; Chapter 6: From nation branding to political marketing; Conclusion

Erscheint lt. Verlag 18.12.2024
Reihe/Serie Rethinking Southeast Asia
Zusatzinfo 5 Tables, black and white; 6 Line drawings, black and white; 10 Halftones, black and white; 16 Illustrations, black and white
Verlagsort London
Sprache englisch
Maße 156 x 234 mm
Themenwelt Geisteswissenschaften Philosophie
Sozialwissenschaften Ethnologie
Sozialwissenschaften Soziologie Spezielle Soziologien
Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
ISBN-10 1-032-51755-7 / 1032517557
ISBN-13 978-1-032-51755-1 / 9781032517551
Zustand Neuware
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