Clickbait Capitalism

Clickbait capitalism engages the contemporary digital economy as a site of psychological capture and release. Drawing on psychoanalysis and political economy, the book provides vital new insights into the politics of desire associated with social media, dating apps, cryptocurrencies, and meme stocks. -- .

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The notion of ‘clickbait’ speaks to the intersection of money, technology, and desire, suggesting a cunning ruse to profit from unsavoury inclinations of one kind or another. Clickbait capitalism pursues the idea that the entire contemporary economy is just such a ruse; an elaborate exercise in psychological capture and release.

Pushing beyond rationalist accounts of economic life, this volume puts psychoanalysis and political economy into conversation with the cutting edges of capitalist development. Perennial questions of death, sex, aggression, enjoyment, despair, hope, and revenge are followed onto the terrain of the contemporary, with chapters devoted to social media, online dating apps, cryptocurrencies, NFTs, and meme stocks. The result is a unique and compelling portrait of the latest institutions to stage, channel, or reconfigure the psychic energies of political and economic life. -- .