Financial Euphoria, Consumer Culture, and Literature of 1980s Japan

This book is an interdisciplinary study of Japan during the ‘Bubble-era’ of the 1980s, which explores consumer experiences under the drastic socio-economic upheavals of the time.

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This book is an interdisciplinary study of Japan during the socially euphoric years of the Bubble Economy in the 1980s. Shedding light on consumer experiences, this study explores the socio-cultural landscape of Japan, the nation that boasted the second largest economy in the late twentieth century.

Drawing its analysis from various media sources, popular literary works, and public reports, the book articulates how the late 1980s calibrated consumer demands, lifestyles, and perceptions of wealth. Through an examination of the qualitative effects of ‘Bubble money’ on consumers, the book disentangles the anatomy of the festive ambience in the economic phase, closely reading fictional and non-fictional literary works that play the role of reportage, critique, and satire. Through observations of human behaviours in consumption, the book reveals psychosomatic experiences and self-consciousness.

Featuring a wide range of sources from Japanese media and literary works which have yet to be translated for an English audience, this book will be a valuable resource for students and scholars of modern Japanese culture and literature who are interested in the socio-economic landscape of late-twentieth-century Japan.