Church Advertising, Public Relations and Marketing in Twentieth-Century America

John C. Hardin holds a PhD in U.S. History from the University of Maryland, USA. He works at the intersection of culture and social change, drawing on his experience as a scholar, philanthropic leader, musician, and former pastor.

PART I: 1900-1919.- 1. Brave New World.- PART II: 1920s & 1930s.- 2. A Love Affair with Business Management and Efficiency.- PART III: 1940s.- 3. Men with a Mission.- 4. Nothing So Secular It Cannot Be Sacred.- 5. The Customer is Always Right.- PART IV: 1950s.- 6. A Big Tent.- 7. A Rose by Any Other Name.- 8. Open All Summer, Splendid Music, Cool and Comfortable.- 9. Felt Needs.- PART V: 1960s.- 10. The Church of Tomorrow.- 11. Message or Method.- PART VI: 1970s.- 12. Losing My Religion.- 13. All the World's a Stage.- PART VII: 1980s.- 14. Unchurched Harry, Hostile Harry, Curious Harry.- 15. The Things of God, The Things of Man.- PART VIII: 1990s.- 16. Megawatts, Megamarket, Megachurch.- 17. The Best of Times, The Worst of Times.