Rhetoric in Popular Culture

Barry Brummett is the Charles Sapp Centennial Professor in Communication Emeritus of the Department of Communication Studies at the University of Texas, Austin. He received his PhD from the University of Minnesota in 1978 and taught at Purdue University and the University of Wisconsin before coming to the University of Texas at Austin in 2001, retiring in 2022. Brummett has authored, coauthored, or edited numerous articles, scholarly essays, and books, including Rhetoric of Style, Clockwork Rhetoric: The Language and Style of Steampunk, Contemporary Apocalyptic Rhetoric, Techniques of Close Reading, Rhetoric of Machine Aesthetics, and The Politics of Style and the Style of Politics. His research pursuits include the rhetoric of popular culture, epistemology, and the theories of Kenneth Burke.

PART 1 • THEORY
Chapter 1 • Rhetoric and the Rhetorical Tradition
Chapter 2 • Rhetoric and Popular Culture
Chapter 3 • Rhetorical Methods in Critical Studies
Chapter 4 • Varieties of Rhetorical Criticism: INTERVENTION-Understanding
Chapter 5 • Varieties of Rhetorical Criticism: UNDERSTANDING-Intervention
PART 2 • APPLICATION
Chapter 6 • Paradoxes of Personalization: Race Relations in Milwaukee
Chapter 7 • Notes from a Texas Gun Show
Chapter 8 • Simulational Selves, Simulational Culture in Groundhog Day
Chapter 9 • Jumping Scale in Steampunk: One Gear Makes You Larger, One Duct Makes You Small
Chapter 10 • The Bad Resurrection in American Life and Culture