Advances in National Brand and Private Label Marketing

Ninth International Conference, 2022

Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Marco Ieva (Herausgeber)

Buch | Hardcover

XI, 202 Seiten

2022 | 1st ed. 2022
Springer International Publishing (Verlag)
978-3-031-06580-4 (ISBN)

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This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.

Francisco J. Martinez-Lopez is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain. Juan Carlos Gazquez-Abad is Professor of Marketing at University of Almeria, Spain. Marco Ieva is Assistant Professor of CRM and Marketing at the University of Parma, Italy.

Erscheinungsdatum	03.06.2022
Reihe/Serie	Springer Proceedings in Business and Economics
Zusatzinfo	XI, 202 p. 36 illus., 14 illus. in color.
Verlagsort	Cham
Sprache	englisch
Maße	155 x 235 mm
Gewicht	494 g
Themenwelt	Geisteswissenschaften ► Psychologie ► Arbeits- und Organisationspsychologie
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
Schlagworte	Digital transformation • eCommerce research • Psychological and behavioral marketing • Social Commerce • Social web technology
ISBN-10	3-031-06580-8 / 3031065808
ISBN-13	978-3-031-06580-4 / 9783031065804
Zustand	Neuware