Personality DNA (eBook)

INTRODUCTION

This book contains precise, ground-breaking, revelatory information about distinct human personality types. Our findings are based on unprecedented research and millions of data points. With the wisdom you’ll find in these pages, you’ll gain invaluable insights and tools to make better choices, be more effective at work, build better leadership and communications skills, even improve your romantic relationships.

Let us start by exploring the previously available personality models and why they simply don’t work. We will then go into what’s extraordinary—and effective—about Personality DNA.

Buyer Beware—The Failure of Other Personality Testing

The personality assessment industry in the U.S. is worth anywhere from $2 to $4 billion annually. Nevertheless, it is historically and widely reported that the most popular sought-after personality assessments have little or no real-life predictive validity. This is important when it comes to making your High-Stakes Life Decisions that impact your Happiness Quotient.

Other Personality Tests On The Market

• Consider the oldest personality test: the 12 astrological Sun Signs have been around for more than 2,000 years. Yet, in 1975 (during what was arguably the heyday of astrology in popular culture), a statement entitled ‘Objections to Astrology’ was signed by 186 astronomers, physicists, and leading scientists. They stated, “It is simply a mistake to imagine that the forces exerted by stars and planets at the moment of birth can in any way shape our futures.”
• While the Enneagram personality theory has attained some degree of popularity, it too has been accused of being pseudoscience. The scientific skeptic Robert Todd Carroll concluded that the 12 Enneagram personality types “can’t be tested because they are so vague and malleable.”
• Much of the ongoing psychological research into the Myers-Briggs Type Indicator (MBTI) concludes that its theory about “types” of personality is invalid. As respected science journalist Annie Murphy Paul writes, “the sixteen distinctive types described by the Myers-Briggs have no scientific basis whatsoever.”
• Some psychologists have embraced the Big Five personality traits (also known as the five-factor or OCEAN model). Many believe they do not explain the true complexity of the human personality. Dan P. McAdams, a well-known writer and professor of psychology, echoes this conclusion, arguing that “other aspects of personality that are more privately held or more context-dependent are excluded from the Big Five.”

What is Different About Personality DNA

• In contrast, the psychometric assessment model of the 12 Personality DNA Types is premised on the same precise, intricate scientific methods as those used by chemists and other scientists to devise the periodic table. It is derived from sound statistical methodology and provides you with the depth of personal insight and accuracy worthy of your own true, complex personality. It offers what other assessments promise but fail to deliver.

Using Your Personality DNA Results to Gain More Certainty

You may well have already been involved in a High-Stakes Life Decision gone wrong—and the resulting unhappiness may still be reverberating. In truth, though, there are very few High-Stakes Life Decisions over which you or the rest of us have much control. And yet we often do a poor job of getting even those few choices right!

First, let us consider the High-Stakes Life Decisions you do not (or did not) have any control over:

• You did not decide whether you would be born.
• You did not decide who your parents would be.
• You did not decide which side of town or which postal code you were born in.
• You did not decide what country you would be born in.
• It is questionable whether you can even decide who you fall in love with.
• You do not decide how long you will live or when you will die…even if you eat all the celery smoothies in the world.

Truth is, there are several high-stakes decisions we can choose and each one brings it own challenges and realities that require us to break from our personal dynamics. Consider choosing to live “where you want to live” when your spouse has a lucrative job offer in Manhattan. Yet, you have always dreamed of living on a farm and being a landscape artist. Our earlier decisions often tie us to where we end up living. This basically leaves you with two well known High-Stakes Life Decisions that are within your control:

• You can decide who you marry or choose as a life partner.
• You can decide which career direction to pursue.

Once you decide either of the above High-Stakes decisions, the rollercoaster of jobs and life realities you could not have imagined fall into place.

These decisions are clearly High-Stakes Life Decisions. In essence, when we do consciously make a high-stakes life decision we inevitably decide to change our future from the way it would and could have been to the way it will be.

Most of us do not make good choices in these areas.

Consider the Latest Statistics:

1. Today, almost half of all marriages end in divorce. First marriages fare best, with a 42-45% of “legally recorded first marriages” failing. If you believe you can improve on the quality of this High-Stakes Life Decision with practice, i.e., “practice makes perfect”—forget it! Not only does cohabitation prior to marriage actually, raise the chance of marriage failure, 60% of second marriages and 73% of third marriages end in divorce.1
2. Making the right career choices stymies us as well. More than 70% of people say they are dissatisfied with their present job or believe they should have chosen a different college major.2 They do not get this High-Stakes Life Decision right with practice, either. About 80% of students end up changing their university major before the end of their first year.3 According to the National Center for Education Statistics, college students in the U.S. on average change their major up to three times over the course of their college career.4

Our Point?

Most personality tests have been found to have no practical personal value in predicting success in any real High-Stakes Life Decisions, despite what their marketing subtly implies. Buying into these bogus claims is much like drinking a certain fizzy cola that promises to give you more happiness.

The attraction of these other personality models lies in their seductive simplicity and “parlor game fun.” They are great filler for casual conversation. To make a High-Stakes Life Decision using the four- or five-trait models today’s popular personality tests are based on, however, would be like using your success at winning a Monopoly board game to decide whether to mortgage your house and start your own business!

Instead, we suggest deploying something that’s grounded in massive amounts of data, evidence-driven, and intricately designed to reflect your own complexities.

Our bold intent—to answer the 5 important WHYs for you:

This book about the 12 Personality DNA Types will provide you with the most relevant, accurate, important information about yourself. The high level of self-knowledge you require to confidently make High-Stakes Life Decisions going forward. Making these crucial choices based on your True-You personality type—the person we believe you were born to be—holds enormous potential to enhance the level of your future Life Happiness Quotient.

So, this book is for and about you. Through this assessment and book, you will be able to discover who you were naturally meant to be. Furthermore, you can boost your best chances of achieving greater future success in your life by learning:

• Why you view the world as you do
• Why you relate in a predictable way with most people
• Why you embrace the life values you live by
• Why, out of more than 2,500 possibilities, only a small percentage of specific careers can offer you maximum motivation and financial success
• Why you were meant to have the specific psychological qualities you embody

Our goal is to provide definitive answers to all 5 whys without astrological charts, parlor game personality tests, board games, psychic prophets, or palm readers—simply using 21st-century psychological assessment...