A Casebook of Strategic Corporate Social Responsibility (eBook)

This casebook argues that corporate sustainability agendas should look beyond stakeholder demands and desires, towards strategic opportunities to achieve social and commercial benefits simultaneously. It encourages shifting focus from a strategic approach to a sustainable business practice. As the cases in the book highlight, it is in every company's best interest to identify a manageable number of sustainability initiatives whose shared benefits-for society at large and the company-are significant and also substantially help the company strategically position itself in the competitive marketplace. Strategic sustainable business practices can lead to shared value creation, strengthening the company's competitiveness and establishing a symbiotic relationship. Companies can achieve solid profits by doing good things for the environment; it is a 'win-win' for society and for business. This casebook provides examples of multi-stakeholder partnerships that aim to create sustainable enterprises. Ideal for teaching purposes, after a brief introduction to the case method, the cases are presented with no comments or criticisms.

Dr. Ananda Das Gupta has been engaged in teaching and research for about thirty years at different universities and institutes across India and is currently the Head of the Human Resource Development area and Chairperson of the Post Graduate Programme at the Indian Institute of Plantation Management, Bengaluru - an autonomous institute under the Ministry of Commerce, Government of India. He also serves as an Adjunct Professor at the Indian Institute of Management, Kozhikode and the Indian Institute of Management, Rohtak.
Anand Das Gupta did his doctorate as a UGC research Fellow. He has published many papers in various refereed journals and has four books to his credit in the areas of organizational development, strategic human resources management, corporate social responsibility and business ethics. He is currently the Editor-in-Chief of the International Journal of Business Ethics in Developing Economies, and serves on the Editorial Boards of leading international journals. He is also one of the Editors of Encyclopaedia on Corporate Social Responsibility, published in five volumes by Springer. Moreover, he has published a monograph titled 'Business Ethics: Texts and Cases from the Indian Perspective' with Springer in 2014.The  prospective contributors could be Dileep Ranjekar, CEO, Azim Premji Foundation, Bangalore; Dr. Sajib Kumar Dutta, Vice President-WCM, Aditya Birla Group, Mumbai; Udayan Bannerji, Senior Vice President NIIT Technologies, Bangalore; Dr. Hari Haran, General Manager (HRD), MTI, SAIL; Prof. Bibek Debroy, Member NITI Ayog, New Delhi etc.

The International Scholars include: Prof. Stuart Hart, Cornell University; Prof. Aneel Karnani, University of Michigan; Prof. Theodore Roosevelt Mullock, Yale University; Prof. Nicholas Capaldi, Loyola University, among others.

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This casebook argues that corporate sustainability agendas should look beyond stakeholder demands and desires, towards strategic opportunities to achieve social and commercial benefits simultaneously. It encourages shifting focus from a strategic approach to a sustainable business practice. As the cases in the book highlight, it is in every company's best interest to identify a manageable number of sustainability initiatives whose shared benefits-for society at large and the company-are significant and also substantially help the company strategically position itself in the competitive marketplace. Strategic sustainable business practices can lead to shared value creation, strengthening the company's competitiveness and establishing a symbiotic relationship. Companies can achieve solid profits by doing good things for the environment; it is a "e;win-win"e; for society and for business. This casebook provides examples of multi-stakeholder partnerships that aim to create sustainable enterprises. Ideal for teaching purposes, after a brief introduction to the case method, the cases are presented with no comments or criticisms.