African Agency in China’s Tea Trade - Ute Röschenthaler

African Agency in China’s Tea Trade

Commercial Networks, Brand Creation and Intellectual Property
Buch | Softcover
350 Seiten
2022
Brill (Verlag)
978-90-04-50568-1 (ISBN)
84,53 inkl. MwSt
This study highlights the agency of African economic actors in the green tea trade between China and West Africa, their unique tea brand designs, their challenges and successes, and the social and cultural context in which they conduct their work.
Every month tons of green tea travel from China to West Africa in a movement that largely thrives beyond the attention of Western observers. In this trade, Malian merchants assumed a central role. They travel to China, visit family gardens and the factories, which process and package the product. Together with their Chinese suppliers, they select the tea leaves and create their brand. On Bamako’s largest market, the Grand Marché, more than a hundred different tea brands are found, whose packages have colourfully, often eye-catching designs with brand-names such as Gazelle, Tombouctou, Arafat and Obama. This book explores the unique tea culture that celebrates with its brands the strength of desert animals, the fading glory of trading places, the excitement of social events and the accomplishments of admired politicians.

Ute Röschenthaler, Ph.D. (1991), Johannes Gutenberg-University Mainz, is extracurricular professor of anthropology. She published on cultural mobility, intellectual property and trade networks, including Mobility between Africa, Asia and Latin America: Economic Networks and Cultural Interactions (ed. with Alessandro Jedlowski, 2017).

Erscheinungsdatum
Reihe/Serie African Social Studies Series ; 43
Verlagsort Leiden
Sprache englisch
Maße 155 x 235 mm
Gewicht 620 g
Themenwelt Geschichte Teilgebiete der Geschichte Wirtschaftsgeschichte
Sozialwissenschaften
ISBN-10 90-04-50568-7 / 9004505687
ISBN-13 978-90-04-50568-1 / 9789004505681
Zustand Neuware
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