A Cross-Cultural Study of Commercial Media Discourses
Springer Verlag, Singapore
978-981-15-8619-4 (ISBN)
The combination of cognitive semantics and commercial discourse analysis offers comprehensive and rewarding insights into the cross-cultural research of both cognitive actions and linguistic behavior reflected in news reports and highlights the correlation between the use of wording and cognitive construction in discourses, which broadens the scope of discourse analysis, cognitive linguistics, applied linguistics, and sociolinguistics. Further, the use of analytical measures and the effective integration of discourse analysis and cognitive semantics lend the book additional analytical authenticity, providing an empirical foundation for cross-cultural communication studies.
Wenhui Yang is currently a Professor and Vice Dean at Guangdong University of Foreign Studies, and a research fellow of Center for Linguistics and Applied Linguistics, GDUFS. Holding a Ph.D. in Linguistics, she is also the General Secretary of Committee for Teaching Instruction of MOE (Ministry of Education) Training Centers for Overseas Studies. Her research interests include discourse analysis, cognitive linguistics, pragmatics, and communication studies. She has published over 40 academic papers and books internationally and domestically, including the book A Discourse Analysis of Interpersonal Business Negotiations (2009, Science Press) and the paper "Small Talk" -- A Strategic Interaction in Chinese Interpersonal Business Negotiation (2012, Communication & Discourse). She is the Chairperson of a research program supported by the MOE Research Project of Humanities and Social Sciences, China, on Empirical Cross-cultural Studies on Social Discourses and Their Cognitive Frames (14JJD740011).
Chapter 1 Introduction.- Chapter 2 News Discourse and Cognitive Studies.- Chapter 3 Research Design.- Chapter 4 The Cognitive Metaphorical Mapping in Commercial Media News Reports.- Chapter 5 The Image Schemas in Football Player Transfer News (FPTN).- Chapter 6 The Cognitive Stance in Corporate Statements on Commodities (CSC).- Chapter 7 Cross-cultural Comparison of Cognitive Semantics in Commercial Discourses.- Chapter 8 Conclusion.
Erscheinungsdatum | 29.10.2021 |
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Zusatzinfo | 1 Illustrations, color; 36 Illustrations, black and white; XIII, 157 p. 37 illus., 1 illus. in color. |
Verlagsort | Singapore |
Sprache | englisch |
Maße | 155 x 235 mm |
Themenwelt | Schulbuch / Wörterbuch ► Wörterbuch / Fremdsprachen |
Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft | |
Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
Sozialwissenschaften ► Soziologie | |
ISBN-10 | 981-15-8619-5 / 9811586195 |
ISBN-13 | 978-981-15-8619-4 / 9789811586194 |
Zustand | Neuware |
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