Persuasion in Society - Jean G. Jones, Andi McClanahan, Joseph Sery

Persuasion in Society

Buch | Softcover
366 Seiten
2022 | 4th edition
Routledge (Verlag)
978-0-367-61572-7 (ISBN)
105,95 inkl. MwSt
This fully-updated fourth edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving perspectives from rhetoric, critical theory, and social science and applying their insights to practical political, social, and business contexts.

This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, it draws from popular culture, mass media, social media, advertising, political campaigns, and social movements to help readers become informed creators and consumers of persuasive messages. Case studies show how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level. This new edition includes extended treatment of the ethics of persuasion, including opposing views on handling controversial issues in the college classroom; a new chapter on propaganda and ideology; and a greater focus on digital contexts and social media. Discussion questions, exercises, and key terms are provided for each chapter.

This textbook will be a valuable tool for students of communication, media studies, politics, psychology, and business and advertising.

Online resources for instructors include PowerPoint slides and test bank.

Jean G. Jones is Professor Emeritus of Communication at Edinboro University of Pennsylvania. Andi McClanahan is a Professor of Communication at East Stroudsburg University of Pennsylvania. Joseph Sery is an Assistant Professor of Communication at Christopher Newport University.

Part 1: Understanding Persuasion 1. The Study of Persuasion 2. Globalized View of Persuasion 3. The Psychology of Persuasion 4. The Ethics of Persuasion Part 2: Approaches to Persuasion 5. Coactive Persuasion 6. Verbal and Nonverbal Elements of Persuasion 7. Framing Persuasive Messages 8. Argumentation and Persuasion 9. Cognitive Shorthands Part 3: Contexts of Persuasion 10. Persuasive Campaigns 11. Advertising and Persuasion 12. Political Campaigning 13. Social Movements and Persuasion 14. Conflict and Negotiation

Erscheinungsdatum
Zusatzinfo 6 Tables, black and white; 5 Line drawings, black and white; 66 Halftones, black and white; 71 Illustrations, black and white
Verlagsort London
Sprache englisch
Maße 178 x 254 mm
Gewicht 692 g
Themenwelt Geisteswissenschaften Psychologie Allgemeine Psychologie
Geisteswissenschaften Psychologie Sozialpsychologie
Sozialwissenschaften Kommunikation / Medien Kommunikationswissenschaft
Sozialwissenschaften Kommunikation / Medien Medienwissenschaft
ISBN-10 0-367-61572-X / 036761572X
ISBN-13 978-0-367-61572-7 / 9780367615727
Zustand Neuware
Informationen gemäß Produktsicherheitsverordnung (GPSR)
Haben Sie eine Frage zum Produkt?
Mehr entdecken
aus dem Bereich
Der Grundkurs

von E. Bruce Goldstein; Laura Cacciamani; Karl R. Gegenfurtner

Buch | Hardcover (2023)
Springer (Verlag)
59,98
Techniken der Verhaltenstherapie

von Franziska Einsle; Katrin V. Hummel

Buch (2024)
Julius Beltz GmbH & Co. KG (Verlag)
35,00