The Industry of Evangelism

Drew B. Thomas, Ph.D. (2018, University of St. Andrews) is a Government of Ireland Postdoctoral Research Fellow at University College Dublin.

Contents


Acknowledgements


List of Figures and Tables





Introduction


 1 Print and the Reformation


 2 Wittenberg


 3 Project Parameters


 4 Sources & Methodology





1 The Beginnings of the Reformation Print Industry


 1 Rhau-Grunenberg’s Monopoly


 2 Major Players Emerge


 3 Improving the Quality of Wittenberg Print


 4 Printing the September Testament





2 The Title Page Borders of Lucas Cranach


 1 The First Reformation Title Page Borders


 2 Decorating Luther’s Message


 3 Border Usage among Wittenberg’s Printers


 4 Copying Cranach’s Borders


 5 Developing a Brand





3 Fraud in the Reformation Book Trade


 1 A History of False Publication Information


 2 Identifying Counterfeits


 3 Types of Counterfeits


 4 Imitating Typefaces


 5 The Prevalence of Counterfeits and Wittenberg’s Response


 6 Wittenberg’s Response


 7 Conclusion





4 The Second Generation of Reformation Printers


 1 Wittenberg’s Leading Printers


 2 Local Competition among Wittenberg’s Printers


 3 Analysing Volumes of Production Based on Sheets


 4 Conclusion





6 Bibles and Broadsheets


 1 Hans Lufft, der Bibeldrucker


 2 Publishers and Privileges


 3 Official Print: Reconstructing Wittenberg’s Lost History





Conclusion





Appendix 1: A Catalogue of Wittenberg Counterfeits





Appendix 2: USTC – VD16 Concordance


Bibliography


Index