Consumer Economics
Routledge (Verlag)
978-0-367-42289-9 (ISBN)
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This definitive textbook introduces students to these potential issues and covers other key topics including consumer behavior, the history of the consumer movement, personal finance, legal rights and responsibilities, as well as marketing and advertising. Combining theory and practice, students are introduced to both the fundamentals of consumer economics and how to become better-informed consumers themselves.
Highlights in this new edition include:
New Case Studies and Critical Thinking Projects to encourage students to develop their critical thinking skills through analyzing consumer issues.
Expanded coverage of social media and the impact of social influence on consumers.
Revised Consumer Alerts: practical advice and guidance to help students make smart consumer decisions.
A Companion Website with powerpoints for each chapter.
Fully updated, this textbook is suitable for students studying consumer sciences-what works, what doesn't, and how consumers are changing.
Elizabeth B. Goldsmith is Professor Emerita in the College of Human Sciences at Florida State University and Research Affliated Faculty in the College of Liberal Arts and Human Sciences at Virginia Tech University, USA. She is a Fulbright Scholar, awarded grants from Stanford University, the Smithonian, and Duke University, and has served as Domestic Policy Advisor for the White House and as an advisor on bankruptcy education for the U.S. Dept. of Justice.
Part 1 Consumer Perspectives
1. Consumers in a Changing World
2. The Consumer Movement
3. Consumer Theories and Models
Part 2 Consumer Protection
4. Consumer Protection and Law
5. Government Protection, Consumer Groups, and the Media
Part 3 Consumers in the Marketplace
6. Brands, Buying Process, and Product Development
7. Decision Making and Advertising
8. Food and Water Issues
9. Health and Wellness Issues
10. Sustainability and Safety
11. The Internet, Technology, and Identity Theft
12. Being a Better Consumer of Housing and Vehicles
Part 4 Consumers in the Financial Marketplace
13 Banking, Debt, and Credit Issues
14 Insurance and Investment Issues
Part 5 Emerging Consumer Issues and the Global Perspective
15. Issues, Ethics, and Globalization
| Erscheint lt. Verlag | 30.1.2021 |
|---|---|
| Zusatzinfo | 24 Line drawings, color; 63 Halftones, black and white; 19 Tables, color |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 178 x 254 mm |
| Themenwelt | Geisteswissenschaften ► Psychologie ► Allgemeine Psychologie |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie | |
| ISBN-10 | 0-367-42289-1 / 0367422891 |
| ISBN-13 | 978-0-367-42289-9 / 9780367422899 |
| Zustand | Neuware |
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