Promoting Monopoly

Karen Miller Russell (Ph.D., University of Wisconsin-Madison) is Jim Kennedy Professor of New Media and Josiah Meigs Distinguished Teaching Professor at the University of Georgia. She is the author of The Voice of Business: Hill & Knowlton and Postwar Public Relations.

List of Illustrations – Preface – Acknowledgements – "A Necessary Adjunct to Nearly All Commercial Enterprises": The Rise of Corporate Publicity in the United States – "To Undertake Something in the Missionary Line": William A. Hovey and Corporate Publicity at American Bell, 1876–1903 – "A Largely Random Basis": AT&T, Competition, and the Publicity Bureau, 1903–1907 – "One Policy, One System, Universal Service": Educating the Public, 1908–1913 – "We Are Really Governed by Publicity": Institutionalizing Public Relations, 1913–1926 – "To Serve Well We Must Earn Well": AT&T’s Financial Policy and the Great Depression, 1927–1934 – "All Business in a Democratic Country … Exists by Public Approval": The FCC Investigation, 1935–1941 – Conclusion "The Number One Public Relations Post in Industry": AT&T in U.S. Public Relations History – Index.

“In this deeply researched book, Karen Miller Russell advances the history of public relations and corporate communication in the United States through detailed analysis of AT&T/Bell’s launch, promotion and sustenance of telephony in a highly readable, scholarly manner. It is a major addition to the canon of communications history.”—Tom Watson, Founder, International History of Public Relations Conference

“Karen Miller Russell, the foremost historian of the profession, enlightens us about the role of PR in the extraordinary growth of AT&T. We learn that even in its earliest days, the company valued public opinion, and sought—often ingeniously—to win the trust of customers, government, regulatory agencies, even its own employees. Practitioners and educators alike will enjoy reading about the earliest known examples of institutional advertising, sponsored content and corporate publicity, all of which were conducted from the very core of AT&T’s operations, with a goal of strengthening all its public relationships, more than a century ago.”—Shelley Spector, Founder, Museum of Public Relations, New York City

“This is the book on AT&T’s public relations that needed to be written. We knew AT&T was an early adopter of public relations. We knew the names of Vail, Ellsworth, Page, but little else. Karen Miller Russell fleshes out the story in a thoroughly researched and engagingly written book that provides a glimpse into the thinking of these and other men involved in promoting the idea that an AT&T monopoly was in the best interest of the American public.”—Karla K. Gower, Director, Plank Center for Leadership in Public Relations, The University of Alabama