The Rise of Transtexts

Benjamin W.L. Derhy Kurtz teaches at Sorbonne Nouvelle, Sciences Po (IEP) and Ecole Polytechnique, as well as at various communication and business schools. He created undergraduates/postgraduates courses, including on Transmedia, and holds experience in marketing and in institutional/promotional/political communication. His PhD, at the University of East Anglia, explored ‘success’ in the TV industry. http://Derhy.TV Mélanie Bourdaa is Associate Professor of Communication and Information Sciences at the University of Bourdeaux, France

Foreword: Transmedia Storytelling and Free Labor, Acknowledgments, The World is Changing … and Transtexts are Rising, Part I: Rethinking Transmedia: History and Typology of Transtexts, 1. Historicizing Transtexts and Transmedia, 2. Still Searching for the Unicorn: Transmedia Storytelling and the Audience Question, 3. Texture, Realism, Performance: Exploring the Intersection of Transtexts and the Contemporary Sitcom, Use and Reception by Engaged Audiences, 4. Fandom and the Transtext, 5. “I Am Not a Tribute”: The Transmedia Strategy of The Hunger Games versus Fan Activism, 6. Set in Stone: Issues of Canonicity of Transtexts, 7. Star Trek Into Divisiveness: The Transmedial Failures of Star Trek: The Videogame, Part II: Through the Looking-Glass: Transmediating Text-Brands, 8. Creating Worlds in Which to Play: Using Transmedia Aesthetics to Grow Stories into Storyworlds, 9. BioShock: Rapture through Transmedia, 10. WWE’s Storyworld and the Immersive Potentials of Transmedia Storytelling, The Industry behind Transtexts, 11. Considering Transtexts as Brands, 12. Let’s Talk About Texts, Baby: Proposing a New Model for Copyright in a Transtext World, 13. Transmedia Logics and Locations, List of Contributors, Index