Pocket Guide to Publishing (eBook)

Foreword 03
Introduction 07
1. Publishing Evolution, Revolution 20
2. Publishing Options 25
3. Traditional Model 25
4. Hybrid Model 25
5. Self-Publishing 26
6. Our Model:
Emerging Authors Program 30
7. Author Relations 31
8. Contracts, Royalties, and Respect, Oh my! 32
9. Sample Contract 36
10. Publication Agreement 36
11. Pay To Play 53
12. Paying For Publishing 56
Editing: Tough Love 59
13. Types Of Editing 63
14. Line Editing 63
15. Copy Editing 68
16. Proofreading 69
17. First Impressions 71
18. Manuscript Preparation:
Looks Matter 78
19. Formatting your Manuscript 78
20. Submitting Your Manuscript 81
Design 83
21. Front Cover 85
22. Back Cover 88
23. Description 88
24. Author Biography 88
25. Pricing and Bar Code 89
26. Spine 90
27. Cover Wrap 90
28. Cover Styles 92
29. Perfect Binding 92
30. Hardback with Dust Jacket 93
31. Hardback Case Laminate 93
32. Interior Text Design 95
33. Book Size 95
34. Margins 95
35. Typefaces 95
36. Pagination 96
37. Copyright page 96
38. Front Matter 97
39. Chapter pages 97
40. Back Matter 97
41. Fiction vs. Nonfiction 98
The Production Process 99
42. Checklist and Timeline 100
43. Title Preparation 102
44. Signed and Executed Contract 102
45. Author Questionnaire 102
46. Manuscript Formatting 102
47. Welcome Call 103
48. Creative & Production 103
49. Front Cover Design 103
50. Marketing Call 104
51. Editing 104
52. Text Layout 104
53. Copyediting 105
54. Cover Wrap and Text Layouts 105
55. Client Approval 105
56. Tip Sheet 105
Printing & ARC's 106
57. Advanced Review Copies 106
58. Author Purchases 106
Distribution 107
59. Online Print Presales 107
60. E-books 107
61. Print Production 107
62. ISBN 109
63. IngramSpark 110
64. E-book Production 110
65. Distribution 111
66. Print 112
67. Digital 113

Marketing 117
68. What the Publisher Does 118
69. Book Web Page 119
70. Author's Questionnaire 119
71. Title Management System
(TMS) 119
72. Tip Sheets 119
73. Advance Review Copies 120
74. Author Purchases 120
75. E-book Campaigns 121
76. Catalog Inclusion 121
77. Vote the Cover Campaigns 121
78. Audio and Foreign Rights 122
79. What the Author Does 123
80. The Right Mindset 123
81. Marketing Call 123
82. Social Media 123
83. Author's Website 124
84. Blogs 125
85. Facebook 126
86. Facebook Forum 126
87. Twitter 126
88. LinkedIn 127
89. YouTube 127
90. Amazon Author Central 127
91. Goodreads 127
92. Bookbub 128
93. NetGalley 128
94. Conventional Media 129
95. Advanced Review Copies 129
96. Book Talks and Events 130
97. Blog Tours 130
98. Share the Wealth 130
99. Hiring A Pro 131
100. Author Questionnaire 131
In Closing 141
About the Authors 144