ISE Methods in Behavioral Research

Paul C. Cozby is Professor of Psychology at California State University, Fullerton, and Northcentral University. Dr. Cozby was an undergraduate at the University of California, Riverside, and received his Ph.D. in psychology from the University of Minnesota. He is a fellow of the American Psychological Association, member of the Association for Psychological Science, and has served as officer of the Society for Computers in Psychology. He is Executive Officer of the Western Psychological Association. He is the author of Using Computers in the Behavioral Sciences and co-editor with Daniel Perlman of Social Psychology. Scott C. Bates is a Professor of Psychology, Associate Dean of the School of Graduate Studies, and Associate Vice President for Research at Utah State University. He earned a B.S. in Psychology from Whitman College, an M.S. in Psychology from Western Washington University, and a Ph.D. in social psychology from Colorado State University. His research interests and experiences are varied. He has conducted research in areas as wide-ranging as adolescent problem behavior and problem-behavior prevention, teaching and learning in higher education, and the psychology consequences of growing and tending plants in outer space.

Contents



Preface xii



About the Authors xix



Chapter 1: Introduction



Chapter 2: Laptops in Class



Chapter 3: Replication of Milgram



Chapter 4: Studying Behavior



Chapter 5: Measurement Concepts



Chapter 6: Observational Methods



Chapter 7: Conducting Experiments



Chapter 8: Experimental Design



Chapter 9: Conducting Experiments



Chapter 10: Complex Experimental Designs



Chapter 11: Longitudinal Study



Chapter 12: Understanding Research Results: Description and Correlation

Chapter 13: Understanding Research Results: Statistical Inference

Chapter 14: Generalizing Results





APPENDIX A: REPORTING RESEARCH 315



APPENDIX B: ETHICAL PRINCIPLES OF PSYCHOLOGISTS



APPENDIX C: STATISTICAL TESTS 378