Smart Marketing for Indie Authors (eBook)

INTRODUCTION: My Book-selling Formula CHAPTER 1: What NOT to do!      Mistake #1: Doing your own copyediting, cover design and formatting.     Mistake #2: Writing the book for yourself.     Mistake #3: Waiting to focus on marketing after the book is launched.     Mistake #4: Assuming your first book will earn a profit.     Mistake #5: Avoiding opportunities to give public speeches.     Mistake #6: Assuming today’s best marketing methods will work well tomorrow.     Mistake #7: Waiting too long before writing your next book.     Mistake #8: Publishing in a single format.     Mistake #9: Failing to seek reviews.     Mistake #10: Launching your book without a marketing budget.     Mistake #11: Picking a domain name based on your book title.     Mistake #12: Assuming your target audience is everyone on the planet.CHAPTER 2: Pre-launch Marketing      PRO TIP 1: Create a Book Proposal     PRO TIP 2: Build a Social Media Platform     PRO TIP 3: Request a Review in the Back Matter     PRO TIP 4: Purchase Editorial ReviewsCHAPTER 3: Launch Marketing      PRO TIP 5: Do a Soft Launch     PRO TIP 6: Distribute a Press ReleaseCHAPTER 4: Post-launch Marketing      PRO TIP 7: Measure Sales Data Frequently     PRO TIP 8: Seek Book Reviews     PRO TIP 9: Give Author Interviews     PRO TIP 10: Enter Contests to Win Book Awards     PRO TIP 11: Give Public Speeches     PRO TIP 12: Experiment with Pricing     PRO TIP 13: Buy Online Ads     PRO TIP 14: Seek Library Sales     PRO TIP 15: Free Marketing Tactics     PRO TIP 16: Offer a Perma-free eBookCONCLUSION: Recap of all Book Marketing Tools LET’S GET CONNECTED APPENDIX A: Book Proposal Example APPENDIX B: Speech Proposal Example ACKNOWLEDGMENTS ABOUT THE AUTHOR