The Psychology of Financial Consumer Behavior
Springer International Publishing (Verlag)
978-3-030-10569-3 (ISBN)
The Psychology of Financial Consumer Behavior provides insight into the thought processes of consumers in a variety of financial topics. Coverage includes perceptions of wealth, the pleasure or pain of spending, cashless transactions, saving and investing, loans, planning for the future, taxes, and financial education. The book holds appeal for researchers, professionals, and students in economics, psychology, economic psychology, marketing and consumer science, or anyone interested in financial behaviors.
Dominika Maison is a Professor working at the Faculty of Psychology at the University of Warsaw and owner of the marketing research company Maison & Partners specialised in research for financial sector. Her main scientific research is connected to psychological processes underlying financial behaviour, unconscious consumer processes, methodology of marketing research, especially qualitative methodology, cause-related marketing, and pro-social behavior.
Chapter1: The Psychological perspective in financial behaviour.- Chapter2: Richness - how much money do we have and how do we think about it?.- Chapter3: Spending money - pleasure or pain? Why some people spend money easily while others have a problem with it?.- Chapter4: Saving and investing.- Chapter5: Loan - needed or wanted?.- Chapter6: Banking, unbanking, and new banking.
Erscheinungsdatum | 13.03.2019 |
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Reihe/Serie | International Series on Consumer Science |
Zusatzinfo | XIII, 236 p. 45 illus. |
Verlagsort | Cham |
Sprache | englisch |
Maße | 155 x 235 mm |
Gewicht | 543 g |
Themenwelt | Geisteswissenschaften ► Psychologie ► Arbeits- und Organisationspsychologie |
Wirtschaft ► Betriebswirtschaft / Management ► Finanzierung | |
Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie | |
Schlagworte | financial satisfaction • psychological factors in finance • psychology of marketing • spending behavior and habits • subjective value of money • teaching financial literacy • understanding consumer behavior |
ISBN-10 | 3-030-10569-5 / 3030105695 |
ISBN-13 | 978-3-030-10569-3 / 9783030105693 |
Zustand | Neuware |
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