Tourist Behavior (eBook)

Metin Kozak is Professor of Tourism in the School of Tourism and Hospitality Management at Dokuz Eylul University, Turkey. He holds both Master's and PhD degrees in tourism management. His research focuses on consumer behavior, benchmarking, destination management and marketing, and sustainability. He acts as the co-editor of Anatolia: An International Journal of Tourism and Hospitality Research and has been to various universities in the US, Europe and Asia as a visiting scholar.Nazmi Kozak is Professor of Tourism in the School of Tourism and Hospitality Management, Anadolu University, Turkey. He gaines both his Master's and PhD degrees in tourism management. His research activities focus on tourism marketing, history of tourism, and bibliometrics. He is the Editor of Anatolia: Turizm Arastirmalari Dergisi and the co-editor of Anatolia: An International Journal of Tourism and Hospitality Research and has been to several universities in the US as a visiting scholar.

Preface 6
References 9
Contents 11
Editors and Contributors 13
1 Tourism Place Experience Co-creation 16
Abstract 16
1 Introduction 16
2 Theoretical Framework 17
2.1 Co-creation of Tourism Place Experience 20
3 Methodology 23
4 Case Study 25
4.1 Case A: Balka Søbad 25
4.2 Case B: Copenhagen Zoo 27
4.3 Case C: Knuthenborg Safari Park 28
5 Conclusion 30
References 32
2 Understanding the Behaviors of Japanese Tourists on Guided Tours 34
Abstract 34
1 Introduction 34
2 Literature Review 35
2.1 Shopping Behavior 35
2.2 Omiyage & Senbetsu (Gift Giving Customs of Japanese)
2.3 Bargaining 37
2.4 Group Oriented Travel Patterns 37
2.5 Polite Inexplicitness 38
2.6 Planning the Travel 38
2.7 Photography 38
2.8 Tipping Behavior 38
2.9 Interactions with Local Culture 39
2.10 Local Food and Beverage Experience 39
3 Methodology 39
4 Results 42
4.1 Study I 42
4.2 Study II 43
5 Conclusion 45
Acknowledgements 48
References 48
3 Visitors Experiences, Expectations and Satisfaction in Trade Shows and Exhibitions 51
Abstract 51
1 Introduction 51
2 Literature Review 52
3 Theoretical Framework 55
3.1 Consumer Experience and Experiential Marketing 56
3.2 Experiential Marketing in Business Markets and Trade Shows 56
4 Methodology 57
5 Conclusion 58
References 59
4 Factors Shaping Tourists’ Inertia Towards Behaving Responsibly 62
Abstract 62
1 Introduction 62
2 Literature Review 64
3 Methodology 67
4 Results 68
5 Conclusion 72
References 74
5 Hotel Guests’ Satisfaction with Employees in Istanbul and Barcelona 77
Abstract 77
1 Introduction 77
2 Literature Review 78
2.1 Hotel Guests’ Satisfaction 79
2.2 Employee Participation and Job Attitudes 80
3 Methodology 81
3.1 Hotel Guests’ Satisfaction with Employees 82
3.2 Employee Participation Practices 82
3.3 Job Attitudes 83
4 Results 84
5 Conclusion 85
Acknowledgements 89
References 89
6 Being Good to Be Happy? The Influence of Moral Values on Tourist Happiness 93
Abstract 93
1 Introduction 93
2 Literature Review 94
3 Model and Hypothesis 96
4 Methodology 98
5 Results 99
6 Conclusion 103
References 104
7 Florence: Tourism, Heritage and Consumption 108
Abstract 108
1 Introduction 108
2 The Grand Tour and Reinvention of Florence 109
3 Residents, Foreigners and the Construction of the Past 111
4 Old and New Narratives Between Tourism and Heritage 113
5 Food, Theming and Disneyization 114
6 A New Cultural Landscape: Museums and Shopping Culture 116
7 Outlets and Global Cultural Landscape 118
8 Conclusion 118
References 119
8 Conceptualising Challenging Experiences and Post-Travel Culture Involvement 121
Abstract 121
1 Introduction 121
2 Literature Review 123
2.1 The Notion of Challenge 125
3 Conceptual Framework 128
4 Conclusion 133
References 134
9 Barriers and Sentiment of the American Tourists Toward Travel to China 139
Abstract 139
1 Introduction 139
2 Literature Review 140
3 Methodology 141
4 Results 142
4.1 Content Analysis 142
4.2 Sentiment Analysis 143
4.3 Validation of Sentiment Classification 145
4.4 Comparisons of Socio-Demographic Groups 146
5 Conclusion 147
References 148
10 Exploring the Visitors’ Perceptions and Experiences of Museums 150
Abstract 150
1 Introduction 150
2 Museum Attendance and Experience 152
3 Methodology 156
4 Results 157
5 Conclusion 161
Acknowledgements 162
References 162
11 Creating Value for Restaurant Customer: The Role of Other Customers in Dining Experience 165
Abstract 165
1 Introduction 165
2 Literature Review 167
2.1 Customer Perceived Value 168
2.2 Behavioral Intentions 170
3 Methodology 171
4 Results 172
5 Conclusion 174
References 176
12 The Active Senior Tourist: The Case of the Balearic Islands 180
Abstract 180
1 Introduction 180
2 Literature Review 181
2.1 Hiking 181
2.2 Senior Tourism 182
2.3 Seasonality 183
3 Methodology 184
4 Results 185
4.1 Differences Between Senior and Non-senior Tourists 185
4.2 Length of Stay and Expenditure Analysis 186
4.3 Motivational Factors 186
4.4 Levels of Satisfaction 187
5 Discussion 188
6 Conclusion 190
References 191
13 Understanding Chinese Travellers’ Motivations to Visit Europe 194
Abstract 194
1 Introduction 194
2 Literature Review 195
3 Methodology 198
4 Results 199
5 Conclusion 204
References 206