Management and Economics of Communication

This handbooks series aims to integrate knowledge of communication structures and processes. It is global in orientation, dedicated to cultural and epistemological diversity as well as different scholarly approaches. The series features volumes on 'messages, codes and channels', 'mode of address: communication situations and context', 'methodology in communication science' and 'application areas'. The latter features volumes devoted to a large range of specialist areas of communication science. The series as a whole aims at meeting the needs of undergraduates, postgraduates, academics and researchers across the area of communication studies.

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This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication.It is divided into six parts that comprise: 1. an overarching introduction that defines the field and provides a brief overview of its history (1 chapter)2. the most commonly used theoretic frameworks for the analysis of communication economics and management (4 chapters)3. the peculiarities of the quantitative and qualitative methods and data used in the field (3 chapters)4. key issues of the field such as the economics of language, labor in creative industries, media concentration, branding etc. (10 chapters)5. descriptions of the development, trends and peculiarities of the field in different parts of the world, written by scholars from the respective region (10 chapters)6. reflections on future directions for the field, both from a managerial and from an economics perspective (1 chapter). The authors of the individual chapters represent different academic disciplines, research traditions, and geographic backgrounds. The reader will thus gain multifaceted insights into the management and economics of communication.