Exhibit Labels (eBook)

Since 1979, Beverly Serrell has been an exhibit and evaluation consultant with art, history, natural history, and science museums, as well as zoos and aquariums. Before then, she was head of a museum education department for eight years, and had shorter stints as a high school science teacher and a research lab technician. Serrell holds an MA in science teaching in informal settings and a BS in biology. In 1995, she was a guest scholar at The J. Paul Getty Museum and has received two National Science Foundation grants to conduct research on visitor behavior in museum exhibitions. She has been a frequent museum visitor all her life.

PrefaceIntroductionPart 1: Overview1. Behind It All: The Big Idea2. What are Interpretive Labels?3. Types of Labels in ExhibitionsPart 2: Considering the Audience4. Who is the Audience (and What Do They Want)?5. Audience Fragmentation6. Selecting the Right Reading Level7. The Number of Words8. Multilingual Labels9. Writing Visitor-Friendly LabelsChapter 10. The Label’s Voice: Who is Talking to Me?Part 3: Exhancing the Visitor Experience 11.Hierarchies12. Modalities13. Making Words and Images Work Together14. Labels That Ask Questions15. Labels for Interactive Exhibits16. Digital Interpretive DevicesPart 4: Tasks17. Getting Started (and Getting It Done)18. Evaluation During Development19. Typographic Design20. Production and Fabrication21. Evaluation After OpeningPart 5: Conclusions22. Findings from Research and EvaluationBibliographyFigure CreditsIndexAbout the Author