Corporate Social Responsibility in India (eBook)

S. Siva Raju is Deputy Director, Hyderabad Campus, Tata Institute of Social Sciences (TISS) and Professor at the Centre for Population, Health and Development, School of Development Studies, TISS, Mumbai. His broad fields of professional interest are corporate social responsibility, resettlement and rehabilitation, ageing, health and development. His major publications include: Implementing Corporate Social Responsibility (co-ed., Springer, 2014), Regional Development & Family Planning (Daya Publishing House, 1987), Social Inclusion and Women Health: Perspectives and Issues (co-ed., Indian Association for Social Science and Health, 2013), Ageing, Health and Development (co-ed., B.R. Publishing Corporation, 2013), Gerontological Social Work in India: Some Issues and Perspectives (co-ed., B.R. Publishing Corporation, 2000), Health Status of the Urban Elderly: A Medico-Social Study (B.R. Publishing Corporation, 2002), Adolescents Reproductive Health Perspectives (co-ed., B.R. Publishing Corporation, 2006), Voice of the Elderly in India (B.R. Publishing Corporation, 2011), Primary Health Centres in Rural Health (co-ed., B.R. Publishing Corporation, 2013), Networking of Organizations Working for Care of Older Persons in Mumbai: Issues and Implications (Family Welfare Agency, Mumbai/ B.R. Publishing Corporation, 2002) and a study on elderly Parsis in India, funded by PARZOR Foundation. He has prepared a Status Report on the older poor in India, which was presented at the Second World Assembly on Ageing by the United Nations. He is an Honorary Director of the International Longevity Centre, Pune and co-ordinator of the United Nations Population Fund (UNFPA) Initiative on, 'Building Knowledge Base on Population Ageing in India'.

Preface 5
Contents 11
About the Editor 13
Community Development Initiatives Through CSR 14
1 Analysis of Corporate Social Responsibility Models in Indian Companies 15
Introduction 15
Literature Review 16
Meaning of CSR—A Fundamental Problem 16
Evolution of CSR and Various Theories Associated with It 17
Research Methodology 18
Analysis 20
Conclusion 29
References 30
2 Of Healthy Balance Sheets and Unhealthy Communities: Practitioner Perspectives on CSR Initiatives of Public Sector Enterprises in India 32
Introduction 32
The Context and Institutionalization of CSR 33
What and Why CSR? CSR and Its Contradictions 34
Legal Framework Relevant to CSR and Health 35
Critical Gaps in the Indian Healthcare System 37
Health-Related CSR Interventions of PSEs: An Indicative List 40
Critical Evaluation of CSR Health Proposals of PSEs 40
Mobile Medical Units (MMUs) with Health Camps 40
Ambulances 43
Provision of Equipment and Infrastructure to Hospitals/Health Centres 44
Cataract Surgery Camps 44
Innovative CSR Health Project Proposals: AIDS Prevention, Telemedicine, Community Nutrition, Community Health Posts 45
Role of NGOs and Other Health Agencies in CSR 47
Conclusion 48
References 49
3 Corporate Social Responsibility: A Case Study of Sustainable, Revenue Generating Model for Organic Waste Management 51
Introduction 51
Methodology 55
CSR Project for Converting Organic Waste into Organic Manure, Sustainable Solution for Waste 56
Public Private Partnership as a Strategy for Ownership and Resource Sharing 58
Door-to-Door Waste Collection and Its Segregation, a Step to Get Organic Waste 60
Conversion of Organic Waste into Organic Manure 62
Marketing Model to Create Wealth for Financial Sustainability 63
Sustainability, Replication, and Scale of Project 65
Limitations 65
Recommendations and Conclusion 66
References 67
4 Corporate Social Responsibility and Skill Development: A Case of Vocational Training Centre 68
Introduction 68
Corporate Social Responsibility (CSR) in India 72
CSR Activities of a Private Company 73
Methodology 73
Findings: Profile of the Trainees 74
Resource Materials 77
Placements 78
Adequacy of the Training for Getting Employment 79
Recommendations 79
Annexure 81
References 88
5 Enhancing the Quality of Pre-school Education Through Training of Anganwadi Workers: A CSR Initiative 90
Background 90
Integrated Child Development Scheme 93
Functioning of Anganwadi Centres 93
Importance of Early Childhood Care and Education (ECCE) 94
Enhancing the Quality of Pre-school Education: A JSW CSR Initiative 94
Process of Implementing the Program 95
Methodology 97
Findings: Views of the Anganwadis Centre Staff 97
Extent of Benefit of Pre-school Education Program 98
Rating of Acquired Knowledge and Skills: Before and After Training 98
Feedback About Children’s Performance 100
Suggestive Measures for Improvement of the Pre-school Education Program 101
Perceived Contribution of Pre-school Education Program to the Capacity Building of the Anganwadi Workers 102
Motivation to Reach Out to the Parents for Getting Children (0–5 Years) Enrolled at the Centre 102
Recommendations 103
Conclusion 103
References 104
Methodological Issues in CSR 105
6 Understanding Community: Baseline Surveys 106
Introduction 106
Example 1: 107
Methodological Approach 107
Conclusion 138
References 138
7 Approaches to Assessment of Community Needs 139
Introduction 139
Study Components 140
Specific Area 141
Example 1 141
Multiple Areas 146
Example 2 146
Needs of the Community 152
Example 3 152
Community Needs and Satisfaction with Implementing Agencies Across Plants—CSI Scores 152
Example 4 152
Problems Scenario for Areas A–E 154
Example 5 154
Conclusion 154
References 155
8 Stakeholder Mapping for Holistic Interventions 156
Introduction 156
Objectives of Stakeholder Mapping 157
Methodology 158
Key Points of Focus 159
Community Members 159
Environment (Including Flora and Fauna) 159
Mahila Mandals (Self-Help Groups) 159
Public Distribution System 160
Village Panchayat 160
Local Community Groups 161
Government Land Schemes 161
Health Centre 162
Village Market 163
Local Economy 163
Places of Worship and Other Meeting Places 163
Household and Cottage Industries 163
The Company 163
Example 1 164
Company 164
Community Members: Villages 165
Schools 165
Flora and Fauna 166
Local Community Groups 166
Mahila Mandal 166
Public Distribution System (PDS) 167
Cultural Activities 167
Local Economy 167
Businesses in the Village 169
Mode of Payment 169
Measures Suggested to the Company 169
Conclusion 171
References 171
9 Profiling the Communities: Methodological Issues 172
Introduction 172
Example: Company A 174
Profiling a Community: Some Steps Involved 175
Conclusion 182
References 183
10 Assessing Changes in Community Development Through CSR Interventions: A Case Study 184
Introduction 184
Objective 185
Longitudinal Study 186
Results of the Study 188
Major Findings 189
Example no 1: Based on Secondary Data 189
Example 2: Based on Primary Data 191
Example 3: Based on Primary Data 193
Type of Dwelling 193
Sources of Income 193
Type of Healer 194
Community Needs Assessment 196
Conclusion 198
References 199