Museum Manager's Compendium (eBook)

John W. Jacobsen, president of White Oak Associates, Inc., has over four decades of international experience as a museum analyst, planner, and producer. He was also associate director of the Museum of Science in Boston. During that time, the Museum served 2.2 million visitors during a twelve-month period, an unsurpassed record. Before that management position and since then, Jacobsen and White Oak have led strategic planning and marketing initiatives for over one hundred museums through hundreds of commissions. Recent projects represent over a billion dollars of actual and anticipated investment in new and expanding museums internationally. White Oak’s museum analysis and planning integrate impact and economic indicators with conceptual and creative planning.

AcknowledgementsPrefaceIntroductionTools and Resources (alphabetical)1.Architect Search Process2.Architectural Considerations3.Architectural Design Phases4.Architectural Functional Adjacencies5.Architectural Planning6.Architectural Room Book7.Architectural Standards and Green Resources8.Attendance Potential Estimates9.Audience Research and Evaluation Methodologies10.Audience: Non-users11.Audience: Program Participants12.Audience: Visitors: Categories (Visitors by Category)13.Audience: Visitors: Segments (Key Visitor Segments)14.Best Practices Research15.Bibliography for Museums16.Branding: Naming Process17.Building: Design Criteria and Operational Characteristics18.Building: Sample Program19.Capital and Long-term Assets20.Capital Project: Budgets21.Capital Project: First Steps22.Capital Project: Planning Principles23.CEO Profile and Budget24.Collections: Categories and Uses25.Collections: Environmental Specifications26.Collections: Policies27.Community Needs: Process28.Community Needs: Rationale29.Concept and Strategic Master Plans30.Conceptual Framework31.Content Development32.Education: K-12 Strategy33.Education: Learning Theory34.Education: Social Learning Concepts35.Education: Strategies36.Exhibit Evaluation Filters37.Facility and Security38.Governance39.Guiding Principles: Core Values40.Guiding Principles: Credos and Beliefs41.Human Resources42.Impact and Performance: Definitions43.Impacts & Benefits: Category Summary44.Impacts & Benefits: Descriptions45.Implementation Phases, Schedules and Milestones46.Institutional Evaluation Concepts47.Insurance Menu48.Key Performance Indicators (KPIs)49.Market Demographic and Population Analysis50.Marketing51.Membership52.Multi-Mode Operations53.Multiple Mission Museums54.Museum Categories (Types)55.Museum Definitions56.Museum Engagements: Definitions57.Museum Field Counts58.Museum Planning: Conceptual Diagrams59.Museum Planning: Frameworks60.Museum Planning: Process and Scope61.Museum Servant of Four Masters62.Museum Theory of Action63.Museum Theory of Action: Definitions64.Operating Budgets65.Operating Data Standards66.Peer Performance Assessments67.Policy Choices68.Programming: Categories69.Programming: Changing70.Programming: Delta Approaches71.Programming: Feature Theater72.Programming: Menu of Options73.Public Spaces: Categories74.Public Spaces: Entry and Galleries75.Public Spaces: Program Center76.Public Spaces: Retail and Functions77.Public Spaces: Theater Options78.Purposes and Impacts: Definitions79.Purposes: Samples and Options80.Revenues: Categories81.Revenues: Earned Business Lines82.Revenues: Overview83.Site Selection84.Space Use Analysis85.Stakeholders: Categories86.Stakeholders: Definitions87.Support Facilities88.Support Systems89.Support Technology and Networks90.Supporters: Collectors91.Supporters: Funders92.Supporters: Partners93.Supporters: Partners: Advice from IMLS94.Supporters: Volunteers95.Ticket Prices96.Value Exchanges: Definitions97.Venue Capture Rates98.Visitor Experience: Concepts99.Visitor Experience: Factors100.Visitor Services: Capacity Calculations101.Visitor Services: Seasonality & UtilizationAbout the Authors