Cultural Intermediaries (eBook)

Jonathon Hutchinson (PhD 2013, ARC Centre of Excellence for Creative Industries and Innovation, Queensland University of Technology, Australia) is a lecturer in Online and Social Media Communication at the University of Sydney, Australia. His research explores public service media, everyday social media use, and the role of social media influencers within co-creative environments. He is a trained ethnographer and has been published in many leading national and international journals.

Foreword 6
Preface 10
Acknowledgements 13
Contents 15
List of Figures 17
Chapter 1 Introduction 18
Defining Cultural Intermediaries 22
Cultural Intermediaries: Digital Influencers and Content Producers 23
Cultural Intermediaries: Change Agents and Community Managers 24
A Framework for Cultural Intermediation 25
From Collaborative Media Towards Intermediated Media 29
Emerging Digital Media Research Methods 31
Key Concepts 34
Community Social Media 34
Convergence Culture 34
Participatory Media 35
Public Service Media 35
Co-creation 36
Digital Cultural IntermediariesIntermediation 36
Digital Ethnography 37
Governance 38
Chapter Breakdown 38
References 44
Part I Foundations for Digital Cultural Intermediation 48
Chapter 2 Institutional Cultural Intermediation 49
Hierarchies, Heterarchies and Meritocracy 51
The Complication of Participation 54
Mediation: Cultural Intermediation to Reconfigure Participation 57
Cultural Intermediation as a Topology: Three Forms of Governance 60
Cultural Intermediaries as Change Agents: Community Social Media 66
Cultural Studies and Community Social Media 68
Cultural Intermediation in a Network Theory of Power 71
Conclusion 74
References 75
Chapter 3 Public Service Media 79
A Historical and Hostile Environment for PSM 81
Principles of Public Service Broadcasting 86
Global Variants on Public Service Broadcasting Principles 89
Public Service Broadcasting as a Policy Instrument 90
PSB 2.0 90
Distinctive 92
Anchor 8 94
Public Service Media 95
Public Service Media as One Representation of Cultural Intermediation Within Media Organizations 98
References 100
Chapter 4 Participation in Media Organizations 103
Contemporary Development of Spreadable Media 105
Cultural Intermediaries as Capital Translators Within Media Organizations 107
Audience Perspectives for Participation in Media Organizations 109
Cultural Intermediation and Media Organizations 112
Convergence 112
Regulatory and Policy Implications 114
Users 115
Capital Translators 116
Media Organizations 117
References 118
Part II Experiments in Digital Cultural Intermediation 120
Chapter 5 Co-creation as the Basis for Cultural Intermediation 121
Participation at the ABC 124
ABC Pool 126
An Ethnographer’s Tale of ABC Pool 127
The Complementary Benefits of the Ethnographer and Community Manager Roles 130
The Creation of ABC Pool 133
ABC Pool’s New Beginnings 136
Cultural Intermediation Within New Beginnings 142
Conclusion 144
References 147
Chapter 6 New Media Technologies and Platforms that Engage Audience Participation 149
Mobile Media as a Form of Cultural Intermediation 150
Public Service Media and the ABC as a Digital Archive Institution 154
Geo-Locating Archives with Mobile AR Technology 155
Releasing Archive Collections for Open Access on ABC Pool 156
Augmenting Archive Collections in Contemporary Spaces: Lessons from MyBurb 158
Cultural Intermediation to Facilitate Future Archival Interactivity 163
Cultural Intermediation as a Combination of Expertise and Taste-Making 165
Conclusion 167
References 169
Chapter 7 Can Social TV Use Cultural Intermediation to Facilitate Participation? 172
Social Media as a Foundation for Social TV 174
Social TV at the ABC and #7DaysLater 177
Exposure Diversity Across Open Social Networks 179
Fans React to #7DaysLater 183
Conclusion 185
References 186
Chapter 8 Alternative Forms of Participation in Media Organizations 188
Digital Influencers and Vanity Metrics 190
Public Issues, Issue Publics: Critical Engagement Across Social Media 193
PSM Within a Networked Society: Tracking @ABCTV 195
Vanity Metrics with Critical Analytics to Bolster PSM 206
Operationalizing New Roles of Cultural Intermediation Within PSM 210
References 212
Chapter 9 Algorithmic Culture and Cultural Intermediation 214
Social Network Analysis to Understand Algorithmic Impact 216
Step 1: Capturing the Data 217
Step 2: Cleaning the Data 217
Step 3: Visualizing the Data 218
How to Use Digital Media Methods for Audience Participation Within Media Organizations 220
Outlining the Algorithm: Becoming the Mergesort 221
The Significance of Automation on Cultural Intermediation 223
Unethical Social Media and a Helpless Society 225
Public Media as Algorithm and Automation Design for Scale 228
Cultural Intermediation as a Key Framework for Future Media Ecologies 230
References 231
Chapter 10 Conclusion 233
Implications of this Research 236
Reference 238
Appendix 239
Bibliography 243
Index 245