Linguistic Pragmatics of Intercultural Professional and Business Communication
Springer International Publishing (Verlag)
978-3-319-68743-8 (ISBN)
The authors proceed from the assumption that IPBC can only reach maximum efficiency provided that its participants assimilate its inherent norms and rules and are able to skillfully implement these norms and rules to verbalise their cognitive activity in the sphere of professional business interaction.
Topics covered include: analysis of the theory of business communication, of codified and uncodified vocabulary, theory of euphemy, and euphemisms used in intercultural professional and business communication.
Introduction.- 1. The Theory of Professional and Business Communication in Contemporary Linguistics.- 2. Jargonisation, Manipulative Potential and Strategic Planning of Professional Discourse.- 3. Theoretical Concepts and Notions of Euphemy.- 4. Euphemisms in the Economic Discourse.- Summary.- Conclusion.
"Linguistic Pragmatics of Intercultural Professional and Business Communication contributes to our understanding of IPBC. It enables the reader to understand the complex and dynamic nature of professional and business discourse in intercultural relations, and in particular, of the linguapragmatic aspects of IPBC. ... by obtaining ideas and insights from this volume, researchers can employ IPBC, as an investigative framework, to delve deeper into business discourse, exploring the patterns of business negotiations and implementation of euphemisms and jargonisations in economic discourse." (Fatemeh Mardian, Journal of Pragmatics, Vol. 174, 2021)
| Erscheinungsdatum | 03.12.2017 |
|---|---|
| Zusatzinfo | XII, 145 p. 4 illus., 3 illus. in color. |
| Verlagsort | Cham |
| Sprache | englisch |
| Maße | 155 x 235 mm |
| Gewicht | 367 g |
| Themenwelt | Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft |
| Schlagworte | British professional discourse • Classification of euphemisms • Communication Studies • Complex analysis of lexical units • Corporate Communication/Public Relations • Industrial or vocational training • Intercultural communication • IPBC research • Language: history & general works • Language: history & general works • Lingua-pragmatic analysis of stereotypical speech • Lingua-pragmatic analysis of stereotypical speech behaviour • Pragmatics • Professional & Vocational Education • Professional jargon functioning in the professiona • Professional jargon functioning in the professional discourse • Professional & Vocational Education • Public Relations • Semantics, discourse analysis, stylistics • Social Sciences |
| ISBN-10 | 3-319-68743-3 / 3319687433 |
| ISBN-13 | 978-3-319-68743-8 / 9783319687438 |
| Zustand | Neuware |
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